PROSPECTS AND OPPORTUNITIES
Glass jars to continue gaining share in candle air fresheners
Candle air fresheners can serve a dual purpose, as they work as a room freshener as well as offering aesthetic appeal, making them suitable for use as room décor. Glass jars are therefore the most popular pack type for candle air fresheners as consumers perceive them to be aesthetically pleasing and a sign of a quality product.
Flexible plastic will continue taking share from thin wall plastic containers in home care wipes and floor cleaning systems
Flexible plastic, already the dominant pack type in the category, is expected to continue taking share from thin wall plastic containers in home care wipes and floor cleaning systems over the forecast period. Flexible plastic is a cost-effective and convenient replacement for thin wall plastic containers, especially as peel and reseal closures have become the norm for flexible plastic home care wipes packaging.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Care Packaging industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Care Packaging industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Care Packaging in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Care Packaging in Germany?
- Which are the major pack types and how are they performing in Germany?
- Have there been any packaging legislative changes in the past 12 months?
- How are consumption trends impacting the packaging landscape?
- What are the key trends and latest product developments in packaging?
- How important are sustainability and recycling to consumers in Germany?
- Where is future growth expected to be most significant?
Home Care Packaging in Germany - Category analysis
KEY DATA FINDINGS
PET bottles the most popular pack type for laundry care due to their convenience
Toilet care packaging declining in 2023 amidst sustainability concerns
Leading pack type folding cartons continues to gain share in spray/aerosol fresheners
Glass jars to continue gaining share in candle air fresheners
Flexible plastic will continue taking share from thin wall plastic containers in home care wipes and floor cleaning systems
Home Care Packaging in Germany - Company Profiles
Packaging Industry in Germany - Industry Overview
Packaging in 2023: The big picture
2023 key trends
Thin wall plastic containers continue to dominate dairy packaging owing to their cost effectiveness
Smaller pack sizes preferred for soft drinks as consumers prioritise portion control
PET bottles emerge as a popular pack type for affordable beer due to cost effectiveness
Smaller pack sizes continue to dominate skin care packaging owing to convenience and consumer preferences
Toilet care packaging declining amidst sustainability concerns
New regulations introduced making large-scale recyclability mandatory for various packaging materials
EU sets new packaging reduction targets to prioritise waste reduction
Reusable packaging and tableware mandated for foodservice industry in 2023
Germany continues to retain its position as the top recycler in the world
The following categories and subcategories are included:
Home Care Packaging
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
- Other Air Care
- Bleach
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
- Hand Dishwashing
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- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
- Other Home Insecticides
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- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
- Laundry Aids
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- Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
- Liquid Detergents
- Other Detergents
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- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
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- Cleaning Solution
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
- Bathroom Cleaners
- Descalers
- Drain Openers
- Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
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- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Home Care Packaging
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Care Packaging research and analysis database.
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