PROSPECTS AND OPPORTUNITIES
Brazil’s home care packaging demand expected to continue growing, driven by urbanisation
Total home care packaging volumes in Brazil are expected to record a CAGR of 4% to reach 8.0 billion units over the forecast period, supported by population growth, urbanisation and evolving cleaning habits that drive consistent demand for these products.
PET bottles to gain share over the forecast period, supported by leading brands
PET bottles are expected to continue gaining share in Brazil’s home care market over the forecast period, driven by their versatility, cost-effectiveness and recyclability, which align with the strategic priorities of manufacturers and the preferences of consumers. Major industry players, including Unilever (Brilhante, Comfort), Reckitt Benckiser (Veja, Vanish) and Química Amparo (Ypê), are increasingly adopting PET bottles across a range of SKUs, with ongoing innovation in handle designs, lightweight formats and refill compatibility.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Care Packaging industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Care Packaging industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Care Packaging in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Care Packaging in Brazil?
- Which are the major pack types and how are they performing in Brazil?
- Have there been any packaging legislative changes in the past 12 months?
- How are consumption trends impacting the packaging landscape?
- What are the key trends and latest product developments in packaging?
- How important are sustainability and recycling to consumers in Brazil?
- Where is future growth expected to be most significant?
Home Care Packaging in Brazil
KEY DATA FINDINGS
Brazil’s home care packaging volumes continue growing in 2024, driven by urban population growth
Laundry aids in flexible paper packaging offering a plastic-free alternative
HDPE bottles remain the most widely used pack type, supported by their durability
Brazil’s home care packaging demand expected to continue growing, driven by urbanisation
PET bottles to gain share over the forecast period, supported by leading brands
DISCLAIMER
The following categories and subcategories are included:
Home Care Packaging
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
- Other Air Care
- Bleach
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
- Hand Dishwashing
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- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
- Other Home Insecticides
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- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
- Laundry Aids
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- Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
- Liquid Detergents
- Other Detergents
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- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
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- Cleaning Solution
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
- Bathroom Cleaners
- Descalers
- Drain Openers
- Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
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- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Home Care Packaging
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Care Packaging research and analysis database.
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