In 2024, Italy’s packaging landscape underwent a transformation driven by sustainability mandates, cost pressures and evolving consumer lifestyles. Across food, beverages, beauty, home care and pet care, brands embraced recent formats, such as paper-based packs and refill pouches, and growing formats, such as lightweight PET jars and flexible plastic, alongside smaller pack sizes (250-500ml) and single-serve options to meet portion-control needs and affordability demands.

In 2024, the Netherlands saw strong packaging shifts across industries, driven primarily by sustainability targets and stricter EU regulations as well as rising consumer sensitivity to waste and microplastic concerns. Paper-based and recyclable mono-material packaging expanded rapidly in food, beauty and pet care as brands moved away from plastic-heavy designs. Well-established players such as Alpro, Innocent or Albert Heijn continued scaling shaped cartons and Pure-Pak packaging, while Unilever

The packaging industry in France in 2024 is undergoing a profound transformation, driven by the growing importance of sustainability as both a regulatory mandate and a competitive advantage. A combination of stricter government policies, economic constraints and evolving consumer values is influencing how packaging is designed, manufactured and delivered across industries such as food, beverages, home care, beauty and pet food. These factors are collectively pushing the industry towards more env

In 2024, Indonesian packaging trends across food, beverages, beauty and home care were defined by moves towards more flexible, sustainable and cost-effective packaging. Companies widely adopted refill pouches, lightweight flexible plastics and paper-based cartons, expanding beyond traditional pack types to cut plastic use and meet new regulatory goals, while satisfying consumer demand for convenience. Cost-of-living pressures drove pack-size shifts: many brands introduced “mini” sachets and sing

In 2024, the packaging industry in the Philippines was seeing increasing use of novel and growing pack formats across categories, driven by sustainability, cost pressures and evolving consumer preferences. Paper-based cartons, such as Tetra Pak’s 70% FSC-certified beverage cartons, and aluminium trays, such as those used by Pedigree and Cesar, were gaining share thanks to their recyclability and barrier properties. Refill pouches and concentrated formats were expanding in home care and beauty an

In 2024, packaging across the food, beverages, beauty, home care and pet food industries was defined by a strong shift towards sustainability, convenience and premiumisation. Food and beverage brands adopted flexible formats like pouches, HDPE bottles and folding cartons to support urban lifestyles and smaller households, while also integrating sustainable materials such as recyclable mono-material pouches and recycled PET bottles. Beauty and personal care packaging focused on e-commerce-ready d

Canada’s packaging market in 2024 was shaped by sustainability, convenience and cost efficiency as brands responded to regulatory pressure and shifting consumer priorities. Flexible formats such as pouches were gaining share due to their lightweight design and resealable features, particularly in categories like baby food and seafood. Brands such as Gerber and Baby Gourmet leveraged pouches for portion-controlled feeding, while Clover Leaf adopted aluminium/plastic pouches for shelf stable seafo

In 2024, Vietnam’s packaging industry experienced a wave of innovation across food, beverage, home care, beauty, and pet food sectors. Flexible pouches, refill packs, and paper-based cartons rapidly gained ground, replacing or supplementing traditional rigid plastics and metals. These new formats were especially prominent in dairy, baby food, home care, and beauty, where brands responded to both regulatory pressure and consumer demand for more sustainable and convenient options. Smaller, single-

In 2024, packaging volume in Argentina experienced a significant decline, driven by the country’s ongoing economic instability, shifting consumer priorities and evolving sustainability expectations. Flexible packaging continues to be the dominant pack type in packaged food, while, in soft drinks, PET bottles remained dominant, although metal beverage cans stood out as the only growing pack type, with penetration doubling since 2019. In alcoholic drinks, glass bottles continued to lead due to the

This report bring together results from Euromonitor’s Voice of the Industry Survey, fielded in March and October 2025, which tracks sales performance and expectation, innovation initiatives, digital trends and technology investment. It highlights insights from industry professionals to understand short- and long-term business priorities and growth strategies.

O-I Glass is the world’s largest manufacturer of glass packaging, with a particular emphasis on glass beverage containers. The glass landscape faces significant challenges in the years ahead, including weak consumption growth in certain regions in some key categories, such as alcoholic drinks, the need for greater sustainability, and fierce competition from alternative pack types like rigid plastic and metal. O-I is reshaping its strategy and operations to meet to these challenges.

Ball Corp is the leading manufacturer of metal beverage can packaging globally. The company has a particularly strong presence in the Americas and Europe. Ball Corp is well positioned to address the sustainability trend in fmcg packaging, thanks to the infinitely recyclable nature of aluminium, with the company reaching a 74% rate for average recycled content globally in 2024 and 52% of its cans using the weight-optimised STARcan design.

Global packaging volumes rose by 1.4% in 2024, led by emerging markets, especially Asia Pacific as growth slows in the West. Pack type and size adaptations support affordability amid continuing cost pressures. Plastic proves resilient, with PET bottles and pouches showing good growth. Paper, however, also gains traction as a sustainable alternative. Regulation is high on the agenda, particularly in Europe, and is accelerating circularity in packaging design.

The global FMCG market is projected to grow by 4.6% in current value terms to reach USD6.6 trillion. Growth is largely price led and financial concerns are weighing heavily on consumer behaviour given sustained cost-of-living pressures. Opportunities lie in emerging markets, health and wellness trends, and e-commerce. Key growth industries include soft drinks and beauty and personal care.

The briefing examines how the hi-tech goods industry is performing globally and in the largest countries in terms of hi-tech goods output. The report also provides data for production, market size, imports, exports, industry costs, industry profitability and number of companies. The industry and market overview provide benchmarks against other countries in the region.

Paper-based packaging is gaining momentum as a renewable packaging choice, driven by consumer preferences and brand strategies. Increasing environmental scrutiny and regulatory pressure presents opportunities and a clear need to optimise sustainable solutions. This report examines the rise of paper packaging, its environmental credentials and reveals how to navigate evolving regulatory, technological and trading challenges, to secure its place in a waste-conscious, circular economy.

Consumers no longer assess brands by price alone but by a shifting matrix of priorities – from health and convenience to sustainability and digital experience. As disruptors – including new platforms and non-traditional players – move faster and intensify competition, companies across industries must recalibrate their value strategies to maintain relevance, defend market share, and capture new growth opportunities.

Wellness trends are exerting an increasingly important role in the packaging industry. Many of the categories seeing demand rise the most quickly are strongly influenced by wellness and concerns such as microplastic contamination threatened to cause significant shifts in what sort of pack types consumers are looking for in the coming years.

This report identifies key long-term megatrends shaping consumer behaviour in Latin America. Technological advancements and wider internet access drive digital living, offering solutions to regional challenges. Better access to financial services fuels e-commerce and s-commerce growth. Inflation and changing household dynamics are driving consumers to focus on saving time and money, while also prioritising their overall wellbeing in the face of economic and geopolitical uncertainty.

Significant shifts in US policies on tariffs, taxation, spending, regulation, migration, AI/tech, and energy are expected to impact the global economy and key industries like food and drinks, health and beauty, home and tech, travel, and automotive. Trump's policies can undermine global economic growth, affect consumer sentiment, risk higher prices, and disrupt production and distribution network. However, some opportunities will arise as the global supply chain rewires and consumers adapt.

This report highlights key trends in the global industrial sector in 2025. Rising geopolitical tensions and potential trade disruptions are creating more uncertainty for businesses, encouraging further production reshoring efforts. To deal with cost pressures and labour market challenges, companies are expected to invest more in automation and workforce upskilling. AI tools are also forecast to improve in 2025 and start bringing efficiency gains for manufacturers.

By 2029, Asia Pacific will host 56% of the global population aged 65+, representing a trillion-dollar opportunity. This report provides a critical framework to understand, develop and address the unmet needs of this rapidly growing demographic. Leveraging Euromonitor's Inclusivity - Empowerment - Indulgence framework, companies that act now will secure future growth and maintain relevance in a shifting consumer landscape.

This briefing delves into how regulatory measures are driving packaging transformation, emphasising recyclability, waste reduction and reuse/refill initiatives. It explores evolving communication trends that align with consumer preferences, and highlights the latest international regulations impacting sustainable packaging, giving FMCG companies a clear roadmap to successfully navigate the complexities of sustainable packaging amidst rising scrutiny.

Digital Living, Convenience, Pursuit of Value and Sustainable Living are key megatrends in Western Europe, shaped by technological advancements, demographic changes and shifting consumer values. Demand for multifunctional products is driving brands to simplify and optimise. Despite privacy concerns, AI-driven personalisation is gaining acceptance. Value perceptions are shifting toward functionality and affordability, while sustainability continues to influence purchasing choices.