Personal care appliances in the Netherlands demonstrated a solid performance in 2025, with retail volume growth of 2% to reach 3.7 million units, driven by consumer demand for high-performance, tech-enhanced devices. This trend is expected to continue, with retail sales forecast to record a 1% volume CAGR to 3.8 million units to 2030. The market's attractiveness stems from its potential for premiumisation, driven by consumer willingness to pay for advanced features and portability. To succeed, b

Vacuum cleaners in the Netherlands demonstrated resilience in 2025, driven by technological advancements and changing consumer preferences. Growth was primarily driven by stick and robot vacuums, with consumers increasingly owning multiple vacuums to enhance their cleaning routines. The median disposable income per household continued to grow, supporting consumer spending on home appliances. E-commerce and offline retail hold similar volume shares, with online growth driven by convenience and a

Small cooking appliances in the Netherlands experienced growth in 2025, driven by health-conscious consumer behaviour and premiumisation, with a retail volume of 3.5 million units and a current value of EUR587 million. This trend is expected to continue, driven by premiumisation and multifunctionality, with coffee machines remaining a premium segment driver and fryers being the fastest-growing volume category. The landscape is concentrated, with Groupe SEB Nederland BV and Koninklijke Philips El

Microwaves in the Netherlands demonstrated a robust performance in 2025, with growth in retail volume terms driven by households investing in partial kitchen renovations and seeking multifunctional appliances. With increasing disposable income per household, some consumers were willing to invest in premium compact, with built-in models expected to be the best-performing category in the forecast period. While this format’s growth is expected to slow significantly to a 1% retail volume CAGR, it wi

Home laundry appliances in the Netherlands demonstrated resilience in 2025, driven by consumer demand for energy-efficient and premium products. With a median disposable income per household of EUR60,520 in 2025, Dutch consumers were willing to invest in higher-end appliances with advanced features like load sensing, auto-dosing and steam-based programs. The category is expected to continue growing, with retail volumes forecast to reach 1.3 million units by 2030. The Netherlands' stable economic

Food preparation appliances in the Netherlands exhibited stagnation in retail volume terms, reaching 575,900 units in 2025. Local consumers seek premium, multifunctional devices, with increasing median disposable income per household supporting investment in durable, higher-quality options. This trend is expected to continue, with a forecast retail volume CAGR of 1% to reach 599,100 units by 2030. The market is characterised by a mix of local and international players, with Bosch and KitchenAid

Refrigeration appliances in the Netherlands experienced slow growth in 2025, with a marginal increase in retail volumes to one million units, due to economic constraints and high penetration levels. Despite this, refrigeration appliances remains attractive due to the market’s stable economic condition, with a median disposable income per household of EUR60,520. While refrigeration appliances is set to marginally decline over the forecast period, increasing consumer awareness of energy efficiency

Consumer appliances in the Netherlands demonstrated resilience in 2025, with 2% volume growth driven by heat pumps, dishwashers and microwaves, amidst a challenging housing market. With a median disposable income per household of EUR60,520 in 2025, and a forecast retail volume CAGR of 1% to reach 17.7 million units by 2030, the industry is poised for continued expansion, driven by demand for multifunctional and sustainable appliances. Brands can succeed by focusing on premiumisation, multifuncti

Large cooking appliances in the Netherlands witnessed a marginally slower decline in retail volume sales compared to 2024. Consumers choosing to upgrade their cooking appliances, especially to models with sustainability features, assisted demand. Retail volume sales are expected to regain growth momentum over the forecast period with a 1% CAGR, driven by technological advancements, sustainability, and increasing median disposable income per household. To succeed, brands should focus on premiumis

Dishwashers in the Netherlands experienced robust retail volume growth of 5% in 2025 to reach 562,000 units, driven by consumer spending on housing, supporting increased renovations, alongside a growing urban population interested in modern appliances. With a median disposable income per household of EUR60,520, consumers were able to invest in home appliances, particularly built-in and slimline dishwashers. Looking ahead, the category is expected to continue growing, driven by consumer demand fo

The number of financial cards in circulation in the Netherlands declined in 2025, primarily due to the reduction of closed loop pre-paid transport cards like the OV-chipkaart, while debit and charge cards continued to grow. Transaction volumes increased, driven by mobile payments, e-commerce, and frequent public transport usage. Credit cards transitioned into charge cards after the discontinuation of deferred payment facilities. Key issuers, including Cards Unlimited, ING, ABN AMRO, and American

The number of charge cards in the Netherlands rose sharply in 2025 after credit cards were discontinued and converted to charge cards, requiring full repayment each billing cycle. Charge cards, however, remain niche products, mainly used for international payments, online shopping, and travel-related expenses such as rental cars. Transaction volumes and per-card spending increased, driven by former credit cardholders with higher disposable incomes. ICS was the leading issuer, while American Expr

In 2025, the number of debit cards in the Netherlands increased modestly, supported by new current account openings and the replacement of Maestro and V Pay with Debit Mastercard and Visa Debit. Transaction volumes rose due to widespread adoption of mobile wallets, contactless payments, public transport via OVpay, and e-commerce. ING led the competitive landscape, leveraging digital innovation, customer-centric services, and expanded online functionality, while iDEAL remains a dominant alternati

Credit cards are no longer in circulation in the Netherlands, following the discontinuation of the Gespreid Betalen Faciliteit by International Card Services (ICS) on 1 October 2024. This facility, which allowed cardholders to repay balances in instalments, was ended as part of a broader push by banks to enhance consumer protection and encourage responsible credit use. With the removal of deferred payment options, credit cards now operate as charge cards, requiring cardholders to settle their ba

Store cards issued by retailers are not present in the Netherlands and there are no indications that this situation will change over the forecast period.

The number of pre-paid cards in circulation in the Netherlands saw a decline in 2025, largely due to falling demand for closed loop travel cards like the OV-chipkaart, as commuters increasingly used debit cards, charge cards, or mobile wallets. Open loop pre-paid cards also lost relevance, with nearly all Dutch residents holding debit cards and major issuers, such as ICS, phasing out these products. While gift cards remain popular - driven by providers like Cards Unlimited and VVV Nederland - th

Menswear in the Netherlands demonstrated resilience in 2025, with sustained growth driven by increasing demand for casualwear and rising average gross income. The landscape is characterised by a high level of competition among global players, domestic brands, and niche players. E-commerce remains a strong distribution channel, driven by convenience and price comparisons. Brands are responding to consumer preferences for sustainability and comfort by adopting sustainable practices and investing i

Apparel and footwear in the Netherlands continued to expand in 2025, despite intensified market polarisation and rising living costs pressuring consumer budgets. Demand was shaped by demographic shifts towards sustainability priorities, digital-first shopping, and increased demand for casualwear. Retailers responded to e-commerce competition by accelerating omnichannel integration and deploying social media marketing strategies to engage target audiences and bridge physical-digital touchpoints.

Jeans in the Netherlands continued to grow in 2025, despite price-sensitivity shifting demand towards economy brands. The category reached a retail value of EUR672 million, representing a 6% increase in current value terms. This trend is expected to continue, with jeans set to record a 4% current value CAGR to reach EUR819 million by 2030. The competitive landscape remains relatively fragmented. E-commerce continues to drive growth in distribution, with consumers comparing prices online and seek

Hosiery in the Netherlands demonstrated resilience in 2025, with retail volume growth driven by market polarisation and increasing disposable income. The luxury segment, led by brands such as Falke, is a key beneficiary of this trend, with consumers opting for high-end products. The employed female population in the Netherlands, which reached 4.6 million in 2025, is likely to continue supporting demand for hosiery, particularly among working women who value quality and comfort. As hosiery contin

Womenswear in the Netherlands demonstrated resilience in 2025, with value sales posting positive growth, supported by a stable employed female population of 4.6 million. The category is characterised by a high level of fragmentation, with the top five players holding less than 20% share. As consumers continue to prioritise affordability and fashion, brands that adopt technology and focus on sustainable practices are likely to outperform their competitors. The growth of e-commerce and the influen

Apparel accessories in the Netherlands is experiencing significant growth, driven by increasing fashion consciousness among younger consumers and a polarised market favouring lower-priced and luxury products. The category’s retail value reached EUR411 million in 2025, representing 5% growth from the previous year. More brands are focusing on sustainable products, omnichannel strategies, and leveraging social media to reach their target audience.

Sportswear in the Netherlands demonstrated robust growth in 2025, with a 6% increase in value sales to reach EUR3.0 billion, aligning with the broader Western European trend. The growth is underpinned by consumers' enduring interest in sports and fitness, as well as their preference for comfort. The market's attractiveness is further enhanced by the significant role of e-commerce, which accounted for 43% value share of distribution, and the ongoing innovation in sportswear technology.

Footwear in the Netherlands demonstrated resilience in 2025, with renewed value growth driven by a general increase in prices. Market polarisation continues, with consumers seeking lower-priced alternatives or discounts, while luxury products remain in demand. Sustainability is becoming increasingly important, with manufacturers focusing on recycling and eco-friendly products.