PROSPECTS AND OPPORTUNITIES
Increased focus on segmentation will translate into greater product diversity
The market for wound care in the Netherlands will see positive growth in constant value terms (2024 prices) over the forecast period, supported by ongoing investment in new product development by manufacturers. Players are expected to further segment their products to focus on particular demographic groups, such as older individuals and children.
Growing demand for sustainable products will be addressed by manufacturers
One major concern amongst Dutch consumers is the environmental impact of waste, particularly plastic. In turn, wound care manufacturers are addressing this issue by developing products that minimise plastic use and are easier to recycle.
Alternative distribution channels cater for price-conscious individuals
Distribution of wound care products is expected to continue evolving in line with trends observed during the review period. Online shopping will grow in popularity due to attractive pricing and the convenience of home delivery.
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Overview:
Understand the latest market trends and future growth opportunities for the Wound Care industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wound Care in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wound Care in Netherlands?
- Which are the leading brands in Wound Care in Netherlands?
- How are products distributed in Wound Care in Netherlands?
- How has the regulatory and operating environment for Wound Care changed in Netherlands?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Wound Care in the Netherlands - Category analysis
KEY DATA FINDINGS
Price increases impact growth in wound care
Players drive growth in mature wound care market via new product development and specialisation
Private label becomes more competitive in terms of price and quality
Increased focus on segmentation will translate into greater product diversity
Growing demand for sustainable products will be addressed by manufacturers
Alternative distribution channels cater for price-conscious individuals
Consumer Health in the Netherlands - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What’s next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventative medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Wound Care
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wound Care research and analysis database.
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