PROSPECTS AND OPPORTUNITIES
Specialist products for different consumer segments to drive value sales
Wound care is forecast to record consistent value growth over the forecast period, underpinned by a shift towards value added products. Due to maturity, manufacturers are aware of the need to invest in new product development and advertising for more advanced formulas and formats.
Wound care unit prices are set to rise further
Unit prices in wound care are expected to increase over the forecast period, reflecting the promotion of more advanced formulas and convenient formats, such as gel wound plasters that provide faster healing or spray packaging. Introductions such as Hansaplast in spray format have triggered the sale of alternative formats in wound care.
Household penetration of first aid kits set to rise
First aid kits have significant growth potential in the Netherlands. These products are not well known among the majority of Dutch consumers, having a penetration of less than 30%.
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Overview:
Understand the latest market trends and future growth opportunities for the Wound Care industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wound Care in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wound Care in Netherlands?
- Which are the leading brands in Wound Care in Netherlands?
- How are products distributed in Wound Care in Netherlands?
- How has the regulatory and operating environment for Wound Care changed in Netherlands?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Wound Care in the Netherlands - Category analysis
KEY DATA FINDINGS
Added value products underpin healthy growth in wound care
Major brands lose ground to niche players
Distribution shifts toward e-commerce and convenience stores
Specialist products for different consumer segments to drive value sales
Wound care unit prices are set to rise further
Household penetration of first aid kits set to rise
Consumer Health in the Netherlands - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Wound Care
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wound Care research and analysis database.
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