PROSPECTS AND OPPORTUNITIES
Wound care sales set to rise as consumers seek value and functionality
Value sales of wound care are expected to rise over the forecast period overall, driven by gauze, tape and other wound care, and sticking plasters/adhesive bandages. First aid kits, however, is set to remain in decline in volume terms.
Elastoplast strengthens brand visibility and emotional resonance among local consumers through rugby union and rugby league sponsorship
Sports sponsorship remains a powerful marketing strategy in New Zealand, leveraging the passion, loyalty and broad reach of sports audiences to strengthen brand visibility and emotional resonance. Through Elastoplast, Beiersdorf plays a key role in supporting athlete health and performance across the country’s sporting landscape.
Eco-friendly sticking plasters/adhesive bandages gain traction in New Zealand amid rising health and environmental concerns
While eco-friendly sticking plasters remain niche in New Zealand, they are increasingly visible. Mainstream brands like Elastoplast and specialist players such as Patch (Nutricare) are responding to growing consumer demand for sustainable wound care.
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Overview:
Understand the latest market trends and future growth opportunities for the Wound Care industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wound Care in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wound Care in New Zealand?
- Which are the leading brands in Wound Care in New Zealand?
- How are products distributed in Wound Care in New Zealand?
- How has the regulatory and operating environment for Wound Care changed in New Zealand?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Wound Care in New Zealand - Category analysis
KEY DATA FINDINGS
Wound care sees value and volume sales rise in 2025 thanks to active lifestyles and ageing population
Multinational brands hold steady in wound care in New Zealand, as Elastoplast rolls out global Second Skin Protection locally
Steady demand, extensive ranging and discount strategies ensure distribution lead for pharmacies
Wound care sales set to rise as consumers seek value and functionality
Elastoplast strengthens brand visibility and emotional resonance among local consumers through rugby union and rugby league sponsorship
Eco-friendly sticking plasters/adhesive bandages gain traction in New Zealand amid rising health and environmental concerns
Consumer Health in New Zealand - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Wound Care
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wound Care research and analysis database.
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