PROSPECTS AND OPPORTUNITIES
Growth of wound care set to stabilise, although demographic trends could have a positive impact
The retail volume and current value growth rates in wound care in New Zealand are predicted to gradually slow over the course of the forecast period, although will remain positive. The continuation of a high level of physical activity is expected to drive growth, as will the ageing of the New Zealand population, as this demographic is a key consumer base for these products.
Competitive landscape to remain stable
The competitive landscape for wound care is expected to remain unchanged in New Zealand over the forecast period, with Band-Aid and Elastoplast continuing to dominate. Most consumers associate wound care with these two brands, which are prominently displayed on the shelves of retailers.
Growth prospects tied to environmental sustainability
In order to sustain growth in wound care over the forecast period, it will be essential for players to focus on product innovation within this mature category. Developing products tailored to specific niche groups, such as waterproof plasters for swimmers, or products with child-friendly packaging, could be crucial for growth.
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Overview:
Understand the latest market trends and future growth opportunities for the Wound Care industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wound Care in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wound Care in New Zealand?
- Which are the leading brands in Wound Care in New Zealand?
- How are products distributed in Wound Care in New Zealand?
- How has the regulatory and operating environment for Wound Care changed in New Zealand?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Wound Care in New Zealand - Category analysis
KEY DATA FINDINGS
Increasing participation in sports, and the ageing population drive growth
Wound care remains a highly mature category
Pharmacies remains the dominant distribution channel
Growth of wound care set to stabilise, although demographic trends could have a positive impact
Competitive landscape to remain stable
Growth prospects tied to environmental sustainability
Consumer Health in New Zealand - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Wound Care
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wound Care research and analysis database.
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