PROSPECTS AND OPPORTUNITIES
Steady growth projected fuelled by active lifestyles
Sales of wound care in Denmark are expected to experience moderate growth in value terms (at constant 2025 prices) over the forecast period as many consumers continue to lead active lifestyles. With the popularity of outdoor activities such as cycling, running, and hiking remaining high, and a growing health and wellness trend promoted through online channels, minor injuries will continue to be common occurrences.
New product development could be key to tackling market maturity
Wound care is a mature and relatively stagnant category with relatively few new product launches being seen in the market towards the end of the review period. This is set to continue limiting the growth potential of the category over the forecast period.
Private label still full of potential
Private label is expected to continue taking share from some of the more established brands over the forecast period as consumers focus on saving money in uncertain times. The generic nature of some wound care products such as sticking plasters means that they are relatively easy to replicate by private label manufacturers, with certain private label lines like the MediCare range from Matas already being popular with some consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Wound Care industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wound Care in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wound Care in Denmark?
- Which are the leading brands in Wound Care in Denmark?
- How are products distributed in Wound Care in Denmark?
- How has the regulatory and operating environment for Wound Care changed in Denmark?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Wound Care in Denmark - Category analysis
KEY DATA FINDINGS
Increase in physical activity boosting demand for wound care
Hansaplast retains its lead but private label makes strong gains
Consumers looking for the best deals when shopping for wound care
Steady growth projected fuelled by active lifestyles
New product development could be key to tackling market maturity
Private label still full of potential
Consumer Health in Denmark - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Wound Care
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wound Care research and analysis database.
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