PROSPECTS AND OPPORTUNITIES
Steady growth supported by active lifestyles
Looking ahead, wound care in Denmark is expected to experience moderate positive growth as consumers maintain their active lifestyles. With the popularity of outdoor activities such as cycling, running, and hiking remaining high, and a growing health and wellness trend promoted through online channels, minor injuries will continue to be common occurrences.
The need for product innovation
Wound care remains a highly mature and somewhat stagnant category, with few significant new product developments. This limited innovation is expected to cap growth potential over the forecast period unless companies focus on introducing new and exciting products.
The rise of private label
While wound care remains dominated by major brands that hold a high level of consumer trust, private label offerings are expected to gain traction over the forecast period. Sticking plasters, in particular, are relatively simple to produce, and brands such as Matas with their MediCare range have already established a foothold in the market.
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Overview:
Understand the latest market trends and future growth opportunities for the Wound Care industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wound Care in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wound Care in Denmark?
- Which are the leading brands in Wound Care in Denmark?
- How are products distributed in Wound Care in Denmark?
- How has the regulatory and operating environment for Wound Care changed in Denmark?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Wound Care in Denmark - Category analysis
KEY DATA FINDINGS
Increased outdoor activities drive growth
First aid kits experience renewed demand
Grocery retailers dominate distribution
Steady growth supported by active lifestyles
The need for product innovation
The rise of private label
Consumer Health in Denmark - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Wound Care
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wound Care research and analysis database.
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