PROSPECTS AND OPPORTUNITIES
Robust growth is anticipated in volume and value terms
Wound care is expected to maintain moderate growth over the forecast period as the Israel-Hamas war persists. The situation is expected to remain volatile, and consumers are likely to continue to buy wound treatments as a back-up plan in case they need to treat wounds urgently.
Growing demand for advanced wound care and first aid kits
It is clear that there is a demand for more advanced wound care and first aid kits that provide all types of products suitable for the immediate treatment of wounds caused by war-situations. Israelis want to be prepared so they can adequately treat any wounds in the event that medical teams cannot get to victims on time.
Wider distribution in supermarkets could push down prices
Recent changes to distribution legislation, approved in July 2024, now allows for wound ointments to be sold in non-pharmacy outlets. As a result, consumers are likely to buy more wound care from supermarkets and other outlets.
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Overview:
Understand the latest market trends and future growth opportunities for the Wound Care industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wound Care in Israel report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wound Care in Israel?
- Which are the leading brands in Wound Care in Israel?
- How are products distributed in Wound Care in Israel?
- How has the regulatory and operating environment for Wound Care changed in Israel?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Wound Care in Israel - Category analysis
KEY DATA FINDINGS
Wound care sales have picked up substantially
Private label gains traction as demand rises
Pharmacies benefit from strong demand for private label
Robust growth is anticipated in volume and value terms
Growing demand for advanced wound care and first aid kits
Wider distribution in supermarkets could push down prices
Consumer Health in Israel - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Wound Care
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wound Care research and analysis database.
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