Consumers are expected to demand further product differentiation over the forecast period and are likely to demand products that offer more effective antibacterial properties, as well as products that offer moist healing. Companies are expected to invest more in these areas over the forecast period and look to provide consumers with products that fit their needs.
Over 2024, there was an increase in the amount of survival wound kits available to buy online due to the prevalence of wounds resulting from the Israel-Hamas war. Depending on how long the war continues, it is likely that consumers will be able to buy such kits online as a back-up in case there is a need for more advanced or serious types of wound treatment kits.
Manufacturers will need to make sure to tap into the rising demand for more differentiated wound care products amongst Israeli consumers. A demand for more types of sticking plaster, bandages and gauzes is likely to become increasingly strong as Israeli consumers seek to quickly treat different types of wounds quickly.
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Understand the latest market trends and future growth opportunities for the Wound Care industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsThis report originates from Passport, our Wound Care research and analysis database.
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