PROSPECTS AND OPPORTUNITIES
An ongoing focus on fit and healthy lifestyles will benefit sales of wound care
Wound care is expected to post continued steady growth across the forecast period, with an increased interest in sport and exercise activities, and a focus on encouraging consumers to lead healthier and more active lives, aiding sales. There has also been a growing focus on physical appearance due to social media’s popularity, with many wanting to look good on social media.
E-commerce and supermarkets have become key retailers for wound care goods
Across the forecast period, e-commerce will deliver higher margins for pharmacists due to premiumisation, alongside sustainable growth. The potential for wound care in e-commerce comes from pharmacy platforms like dermoeczanem.
The ageing population supports demand for various wound care needs
The population in Turkey is set to continue ageing, with consumers aged 65+ making up a significant proportion of consumers. As consumers age, this demographic trend will continue to support wound care in the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Wound Care industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wound Care in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wound Care in Turkey?
- Which are the leading brands in Wound Care in Turkey?
- How are products distributed in Wound Care in Turkey?
- How has the regulatory and operating environment for Wound Care changed in Turkey?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Wound Care in Turkey - Category analysis
KEY DATA FINDINGS
The interest in health and activities boosts sales of wound care in Turkey
Private label performs well as affordability impacts the purchasing decisions
Player’s launch added-value items to align with consumer demands
An ongoing focus on fit and healthy lifestyles will benefit sales of wound care
E-commerce and supermarkets have become key retailers for wound care goods
The ageing population supports demand for various wound care needs
Consumer Health in Turkey - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Wound Care
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wound Care research and analysis database.
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