PROSPECTS AND OPPORTUNITIES
Growth predicted for wound care in the years ahead
Wound care in Turkey is expected to maintain steady growth over the forecast period, supported by rising engagement in sports, fitness, and outdoor physical activities. As the government, health institutions, and wellness influencers continue to promote healthier and more active lifestyles, an increasing number of local consumers particularly younger cohorts are engaging in exercise routines, such as running, cycling, and gym-based activities.
Added-value features will shape product innovation over the forecast period
Looking ahead, demand for advanced wound care features such as bleeding control, water resistance, and faster healing is expected to shape product innovation. As a result, more brands are likely to expand their portfolios with products that offer specialised functions, along with varied shapes, sizes, and appealing designs to meet evolving consumer needs.
Ageing demographic will sustain sales of specialist products
Turkey’s ageing population is expected to be a significant driver of wound care growth over the forecast period. As the proportion of older consumers increases, there will be a corresponding rise in the prevalence of chronic health conditions such as diabetes, venous insufficiency, and peripheral artery disease, which commonly lead to complex wounds, including leg ulcers and diabetic foot ulcers.
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Overview:
Understand the latest market trends and future growth opportunities for the Wound Care industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wound Care in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wound Care in Turkey?
- Which are the leading brands in Wound Care in Turkey?
- How are products distributed in Wound Care in Turkey?
- How has the regulatory and operating environment for Wound Care changed in Turkey?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Wound Care in Turkey - Category analysis
KEY DATA FINDINGS
Robust current value growth for wound care in Turkey in 2025
Betasan AS leads thanks to broad product range and prevalence across retail channels and institutions
Pharmacies dominates retail distribution landscape for wound care in Turkey
Growth predicted for wound care in the years ahead
Added-value features will shape product innovation over the forecast period
Ageing demographic will sustain sales of specialist products
Consumer Health in Turkey - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Wound Care
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wound Care research and analysis database.
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