PROSPECTS AND OPPORTUNITIES
Muted growth outlook reflects the maturity of wound care category
Wound care is a mature and relatively stagnant category with few product launches in Sweden. Given its maturity, the lack of innovation will limit the growth potential of wound care over the forecast period.
Consumers’ zest for travel and mobile lifestyles will support sales
Swedes are keen travellers and enjoy outdoor activities and sports that raise the likelihood of minor injuries. Wound care sales will be supported by these lifestyle choices in the upcoming period.
Private label in a strong position to increase retail value share
As some wound care products such as sticking plasters are relatively generic, they are also relatively easy to manufacture as private label. With major retailers continuing to focus on developing their private label range it is likely that the number of private label wound care products will increase over the forecast period.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Wound Care industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wound Care in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wound Care in Sweden?
- Which are the leading brands in Wound Care in Sweden?
- How are products distributed in Wound Care in Sweden?
- How has the regulatory and operating environment for Wound Care changed in Sweden?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Wound Care in Sweden - Category analysis
KEY DATA FINDINGS
Wound care faces slower retail growth
Orkla strengthens its lead in wound care
Wound care is frequently purchased with the weekly grocery shop
Muted growth outlook reflects the maturity of wound care category
Consumers’ zest for travel and mobile lifestyles will support sales
Private label in a strong position to increase retail value share
Consumer Health in Sweden - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Wound Care
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wound Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!