PROSPECTS AND OPPORTUNITIES
Steady growth supported by active lifestyles
Wound care is expected to maintain minor but steady growth over the forecast period, supported by consumers’ active lifestyles and ongoing engagement in outdoor and travel activities. Swedes are keen travellers and enjoy outdoor activities and sports that raise the likelihood of minor injuries.
Innovation needed to revitalise a mature category
As a relatively mature market with limited product innovation, growth prospects remain modest. Expanding into specialised segments - such as waterproof plasters for swimmers or eco-friendly formats - could create new opportunities and reinvigorate demand.
Further expansion expected for private label
Private label products are expected to gain share as cost-conscious consumers look for affordable alternatives. The standardised nature of products such as sticking plasters makes them easy for retailers to replicate under their own brands.
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Overview:
Understand the latest market trends and future growth opportunities for the Wound Care industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wound Care in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wound Care in Sweden?
- Which are the leading brands in Wound Care in Sweden?
- How are products distributed in Wound Care in Sweden?
- How has the regulatory and operating environment for Wound Care changed in Sweden?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Wound Care in Sweden - Category analysis
KEY DATA FINDINGS
Outdoor lifestyles keep demand steady
Strong brands retain consumer trust
E-commerce expands while traditional channels hold firm
Steady growth supported by active lifestyles
Innovation needed to revitalise a mature category
Further expansion expected for private label
Consumer Health in Sweden - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Wound Care
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wound Care research and analysis database.
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