PROSPECTS AND OPPORTUNITIES
Wound care set to benefit from consumers leading more active lives
Sales of wound care are expected to see steady growth in value terms (at constant 2025 prices) over the forecast period, with growth set to be stronger than that seen over the review period. Thailand’s ageing society should contribute to overall demand for wound care over the forecast period due to the rising prevalence of chronic diseases and the increased risk of minor injuries that can be treated with these products.
New product development and more variety could be key to success
People tend to still tend to focus on price and therefore brands will continue to focus on ensuring their prices remain competitive. However, new product development and innovation will also be important to winning and retaining share with products that can better serve the needs of consumers and/or which can engage emotionally (eg products with licensed characters, unique designs or attractive packaging) likely to win favour.
Demand could shift towards products with natural claims
Health and wellness and sustainability are expected to be the key factors influencing the growth and development of wound care in Thailand over the forecast period. For instance, the market is expected to see the development of more advanced wound dressings such as products featuring traditional herbal extracts (like those offered by Si-Herb).
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Overview:
Understand the latest market trends and future growth opportunities for the Wound Care industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wound Care in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wound Care in Thailand?
- Which are the leading brands in Wound Care in Thailand?
- How are products distributed in Wound Care in Thailand?
- How has the regulatory and operating environment for Wound Care changed in Thailand?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Wound Care in Thailand - Category analysis
KEY DATA FINDINGS
Steady growth fuelled by demand for sticking plasters/adhesive bandages
Jack Chia Industries and 3M continue to dominate but smaller players are finding success
Different channels meet different needs
Wound care set to benefit from consumers leading more active lives
New product development and more variety could be key to success
Demand could shift towards products with natural claims
Consumer Health in Thailand - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Wound Care
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wound Care research and analysis database.
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