PROSPECTS AND OPPORTUNITIES
Health and wellness trend likely to support rising demand for wound care
As consumers continue to engage more in activities outside of the home, spending greater time exercising or engaging in team sports, there is greater risk of injury, sprains, or small wounds, which require immediate wound care. Many Thai consumers are also returning to weekend adventure activities, such as trekking, cycling and water sports.
Offline sales will continue to dominate due to on-the-go purchasing behaviour
Store-based retailers will likely continue to dominate the distribution of wound care over the forecast period. Such products are easily found in convenience stores, supermarkets, hypermarkets, drugstores and pharmacies, especially in times of emergencies.
E-commerce sales of wound care to remain marginal but rising
To many Thai consumers, wound care tends to be an impulse purchase. These products are normally displayed next to the points of sale where there is greater visibility to customers queuing to pay.
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Overview:
Understand the latest market trends and future growth opportunities for the Wound Care industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wound Care in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wound Care in Thailand?
- Which are the leading brands in Wound Care in Thailand?
- How are products distributed in Wound Care in Thailand?
- How has the regulatory and operating environment for Wound Care changed in Thailand?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Wound Care in Thailand - Category analysis
KEY DATA FINDINGS
Sticking plasters/adhesive bandages continues to drive overall demand
Pricing remains a key concern when purchasing wound care
Private imports and new product development
Health and wellness trend likely to support rising demand for wound care
Offline sales will continue to dominate due to on-the-go purchasing behaviour
E-commerce sales of wound care to remain marginal but rising
Consumer Health in Thailand - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Wound Care
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wound Care research and analysis database.
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