PROSPECTS AND OPPORTUNITIES
Further overall decline over forecast period
Wound care will register a slight fall in constant value, as well as volume sales, over the forecast period. As in 2025, a lack of promotion and innovation, particularly in gauze, tape and other wound care, will dampen overall sales.
Increasing offerings targeted at children
Over the forecast period, one segment that will see regular product launches is offerings targeted at children, with cartoon characters being emblazoned on sticking plasters/adhesive bandages. Cartoon characters will be used to make wound care child-friendly—thus reducing anxiety and fear for children by providing a distraction and a positive, comforting experience.
More dynamism in sticking plasters/adhesive bandages
There will continue to be product launches and innovation in sticking plasters/adhesive bandages. There will be increasing offerings for sensitive skin, including hypoallergenic offerings.
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Overview:
Understand the latest market trends and future growth opportunities for the Wound Care industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wound Care in Tunisia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wound Care in Tunisia?
- Which are the leading brands in Wound Care in Tunisia?
- How are products distributed in Wound Care in Tunisia?
- How has the regulatory and operating environment for Wound Care changed in Tunisia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Wound Care in Tunisia - Category analysis
KEY DATA FINDINGS
Overall fall in volume sales
Local company Kingflex holds on to commanding lead
Health and personal care stores register highest value growth
Further overall decline over forecast period
Increasing offerings targeted at children
More dynamism in sticking plasters/adhesive bandages
Consumer Health in Tunisia - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Wound Care
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wound Care research and analysis database.
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