PROSPECTS AND OPPORTUNITIES
Sticking plasters/adhesive bandages to remain key focus
Sticking plasters/adhesive bandages is expected to perform well over the forecast period. The positive performance is due to several factors including the presence of international brands in this category and the distribution of products online and in-store.
Opportunities for local wound care brands to innovate
There is an opportunity to innovate in wound care, offering more attractive and convenient products. It is mainly imported brands that offer children’s plasters with cartoons and design, invisible eyes plasters, and waterproof tape/gauze.
Shortages likely to remain a challenge in wound care
As in other categories, the shortage of wound care products is likely to remain a threat to category sales over the forecast period. In 2024, both locally produced and imported brands were in short supply, including those offering waterproof plasters and several adhesive bandages.
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Overview:
Understand the latest market trends and future growth opportunities for the Wound Care industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wound Care in Tunisia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wound Care in Tunisia?
- Which are the leading brands in Wound Care in Tunisia?
- How are products distributed in Wound Care in Tunisia?
- How has the regulatory and operating environment for Wound Care changed in Tunisia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Wound Care in Tunisia - Category analysis
KEY DATA FINDINGS
Retail volume sales fall as players prioritise the supply of private and public hospitals
E-commerce retailing supports the distribution of imported products
Rising prices drive value sales over 2024
Sticking plasters/adhesive bandages to remain key focus
Opportunities for local wound care brands to innovate
Shortages likely to remain a challenge in wound care
Consumer Health in Tunisia - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Wound Care
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wound Care research and analysis database.
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