PROSPECTS AND OPPORTUNITIES
Active lifestyles and eco-consciousness set to shape the future of wound care
Sales of wound care are expected to rise over the forecast period in value and volume terms. The growing popularity of sports and fitness activities is contributing to increased demand for wound care products, particularly adhesive bandages/sticking plasters.
Innovation gaps and emerging technologies in wound care
To drive future growth, wound care manufacturers will need to invest in targeted research and development and expand their portfolios with more advanced, innovative solutions that align with evolving consumer expectations.Consumers increasingly value products that can effectively stop bleeding, accelerate wound healing, and potentially reduce the need for medical visits.
Smart bandages: the future of chronic wound management
Smart wireless bandages represent a promising advancement in the treatment of chronic wounds, with the potential to revolutionise wound care. These innovative bandages are capable of monitoring key wound parameters such as temperature, pH, oxygen levels, and infection biomarkers, offering continuous feedback on healing progress.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Wound Care industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wound Care in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wound Care in USA?
- Which are the leading brands in Wound Care in USA?
- How are products distributed in Wound Care in USA?
- How has the regulatory and operating environment for Wound Care changed in USA?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Wound Care in the US - Category analysis
KEY DATA FINDINGS
Wound care sees modest growth amid market maturity and limited innovation
Kenvue leads US Wound Care market with Innovation and brand strength
E-commerce making gains in wound care
Active lifestyles and eco-consciousness set to shape the future of wound care
Innovation gaps and emerging technologies in wound care
Smart bandages: the future of chronic wound management
Consumer Health in the US - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Wound Care
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wound Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!