PROSPECTS AND OPPORTUNITIES
More specialised options set to benfit gauze, tape and other wound care
Wound care in Estonia is set to record steady growth over the forecast period. Pharmacies will remain the anchor outlet, while grocery retailers will gradually become more important as plasters and basic first aid items become part of the weekly shop.
Pharmacies expand their omnichannel capabilities
Value growth of wound care will continue to be supported by innovation, including hydrocolloid and hydrogel plasters for faster healing, atraumatic silicone adhesives for delicate/paediatric skin, antimicrobial dressings (e.g.
Smaller importers may reduce their SKU count, giving an edge to larger players
The EU Medical Device Regulation (MDR) continues to enforce strict requirements around documentation, UDI, and post-market vigilance. As a result, smaller importers may reduce their SKU count, giving an edge to larger players that can navigate certification efficiently and maintain shelf presence.
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Overview:
Understand the latest market trends and future growth opportunities for the Wound Care industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wound Care in Estonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wound Care in Estonia?
- Which are the leading brands in Wound Care in Estonia?
- How are products distributed in Wound Care in Estonia?
- How has the regulatory and operating environment for Wound Care changed in Estonia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Wound Care in Estonia - Category analysis
KEY DATA FINDINGS
Estonia’s ageing population, diabetes-prevention messaging and the popularity of hiking/running keep baseline demand resilient
Johnson & Johnson leads, enjoying the widest distribution and visibility
Pharmacies benefit from offering advice and a broad range of products
More specialised options set to benfit gauze, tape and other wound care
Pharmacies expand their omnichannel capabilities
Smaller importers may reduce their SKU count, giving an edge to larger players
Consumer Health in Estonia - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Wound Care
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wound Care research and analysis database.
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