PROSPECTS AND OPPORTUNITIES
Need for innovation in mature market
Wound care is a mature market in Romania, characterised by limited new product launches. As a result, an increased focus on product innovation will be essential to support sustained growth over the forecast period.
Consumers will take a more proactive approach to managing minor injuries
As healthcare awareness grows, consumers are increasingly taking a proactive approach to managing minor injuries and wound care at home. This shift in behaviour presents valuable opportunities for brands to educate the public on the importance of proper wound care and the effective use of various products.
Wound care products will benefit from wide distribution
While pharmacies dominates the distribution landscape, wound care products are expected to continue to benefit from availability across a variety of retail channels. For instance, grocery retailers sell a growing number of these products, such as sticking plasters and first aid kits.
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Overview:
Understand the latest market trends and future growth opportunities for the Wound Care industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wound Care in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wound Care in Romania?
- Which are the leading brands in Wound Care in Romania?
- How are products distributed in Wound Care in Romania?
- How has the regulatory and operating environment for Wound Care changed in Romania?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Wound Care in Romania - Category analysis
KEY DATA FINDINGS
Sluggish performance amid economic challenges
Growth in first aid kits remains highly dependent on automotive sector
Urgo holds away, despite private label competition
Need for innovation in mature market
Consumers will take a more proactive approach to managing minor injuries
Wound care products will benefit from wide distribution
Consumer Health in Romania - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Wound Care
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wound Care research and analysis database.
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