PROSPECTS AND OPPORTUNITIES
Wound care to sustain growth through greater consumer mobility and premiumisation
Despite being a mature category, the Romanian wound care market is projected to record positive growth in constant value terms (at 2025 prices) over the forecast period, supported by increasing consumer mobility. Rising levels of travel, greater engagement in sports and fitness, and steady demand for child-focused products will all contribute to sustained category expansion.
E-commerce will become more relevant for wound care products
E-commerce will remain the most dynamic distribution channel over the forecast period. Omnichannel pharmacies are expected to strengthen their competitive edge by offering guided product selection and personalised recommendations, often supported by AI tools.
Sustainability concerns will gain traction
Sustainability will be an increasingly important trend among Romanian consumers. In wound care, this will translate into greater demand for recycled and recyclable packaging, as well as growing interest in products formulated with more natural ingredients.
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Overview:
Understand the latest market trends and future growth opportunities for the Wound Care industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wound Care in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wound Care in Romania?
- Which are the leading brands in Wound Care in Romania?
- How are products distributed in Wound Care in Romania?
- How has the regulatory and operating environment for Wound Care changed in Romania?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Wound Care in Romania - Category analysis
KEY DATA FINDINGS
Wound care benefits from resurgence of active lifestyles and premiumisation
Mebra leads sales
Rapid growth for e-commerce
Wound care to sustain growth through greater consumer mobility and premiumisation
E-commerce will become more relevant for wound care products
Sustainability concerns will gain traction
Consumer Health in Romania - Industry Overview
Consumer health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Wound Care
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wound Care research and analysis database.
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