PROSPECTS AND OPPORTUNITIES
Participation in exercise set to drive growth in sales and product development
Wound care is expected to see slow and steady retail volume growth rates and slightly stronger current value growth rates in Brazil throughout the forecast period. There are a rising number of consumers actively engaging in activities such as sports and fitness, which can often result in minor injuries.
Ageing population set to contribute to growth
The latest edition of the Brazilian Demographic Census took place in 2022, and the preliminary data, made available by the Instituto Brasileiro de Geografia e Estatística (IBGE), show a reduction in population growth. It is important to remember that the mortality transition in Brazil began almost 100 years ago, and the widespread decline in fertility occurred 60 years ago.
Environmental concerns likely to come to the fore
As sustainability becomes a key focus worldwide, the demand for environmentally responsible products is growing in wound care, and may also find significant space in the Brazilian market. Johnson & Johnson’s Band-Aid brand therefore incorporates 30% recycled paper in its packaging, and is committed to achieving 100% sustainable energy in its operation by 2030.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Wound Care industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wound Care in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wound Care in Brazil?
- Which are the leading brands in Wound Care in Brazil?
- How are products distributed in Wound Care in Brazil?
- How has the regulatory and operating environment for Wound Care changed in Brazil?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Wound Care in Brazil - Category analysis
KEY DATA FINDINGS
More active lifestyles drive a return to volume growth
Price competition rather than product development
Purchases on demand increase, rather than stocking wound care products at home
Participation in exercise set to drive growth in sales and product development
Ageing population set to contribute to growth
Environmental concerns likely to come to the fore
Consumer Health in Brazil - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Wound Care
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wound Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!