PROSPECTS AND OPPORTUNITIES
Wound care faces steady growth prospects
Wound care in Brazil is set to continue growing at a similar pace over the forecast period, driven by the shift towards self-treatment and the wide availability of products at a lower price, which will underpin the development of the entire category. Another key factor is the increasing physical activity amongst various demographic groups, including school communities, sports enthusiasts, and the general public, many of whom are embracing a more active lifestyle post-pandemic.
Private label development is anticipated over the forecast period
The fast pace of development in the pharmacy channel is playing to the strengths of companies such as Raia Drogasil, Pague Menos and Dimed/Panvel, which are public owned. Given the heavy investments from the private sector, it is expected that private label will continue to grow in wound care.
New law could potentially benefit supermarket channel
A potential new law is coming to Brazil that may allow the presence of OTC consumer health products, such as analgesics and anti-inflammatories, into supermarkets. This could impact sales of wound care in the pharmacy channel, as the category-related section at supermarkets naturally evolves and expands, drawing more consumer attention and garnering higher volumes sales.
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Overview:
Understand the latest market trends and future growth opportunities for the Wound Care industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wound Care in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wound Care in Brazil?
- Which are the leading brands in Wound Care in Brazil?
- How are products distributed in Wound Care in Brazil?
- How has the regulatory and operating environment for Wound Care changed in Brazil?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Wound Care in Brazil - Category analysis
KEY DATA FINDINGS
Steady increase in demand for wound care
Cremer SA gains from wider distribution through supermarkets
Pharmacy channel enjoys prominent position
Wound care faces steady growth prospects
Private label development is anticipated over the forecast period
New law could potentially benefit supermarket channel
Consumer Health in Brazil - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Wound Care
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wound Care research and analysis database.
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