PROSPECTS AND OPPORTUNITIES
Wound care will continue to expand at a steady pace in volume and value terms
Wound care is expected to develop positively in volume and value terms throughout the forecast period. Growth in Costa Rica’s population and the total number of households in the country will continue to boost sales, as these types of products are considered basic essentials and most people keep supplies at home to ensure they are adequately prepared to deal with cuts, burns, blisters etc.
Maturity and competitive pressures should encourage added-value innovation
As maturity and increasing competition constrain volume growth prospects, the forecast period should see some players in wound care attempt to better differentiate their brands and win over consumers by developing more sophisticated products with added-value features. For example, with chronic wounds becoming more common due to population ageing and the rising incidence of obesity and diabetes among Costa Ricans, companies are expected to introduce bandages and dressings that are easier to change and contain ingredients that can actively prevent infection and promote faster healing.
Distribution likely to remain heavily concentrated in the pharmacies channel
Pharmacies is expected to remain the dominant distribution channel for wound care in value terms over the forecast period. Many Costa Ricans traditionally favour such outlets in this category, as they tend to carry the widest assortments and pharmacists can provide expert advice on which products are best suited to their specific needs.
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Overview:
Understand the latest market trends and future growth opportunities for the Wound Care industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wound Care in Costa Rica report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wound Care in Costa Rica?
- Which are the leading brands in Wound Care in Costa Rica?
- How are products distributed in Wound Care in Costa Rica?
- How has the regulatory and operating environment for Wound Care changed in Costa Rica?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Wound Care in Costa Rica - Category analysis
KEY DATA FINDINGS
Falling prices, busier lifestyles and population ageing help to lift demand
3M Nexcare and Hansaplast stay well ahead of the competition
Penetration of generics remains low
Wound care will continue to expand at a steady pace in volume and value terms
Maturity and competitive pressures should encourage added-value innovation
Distribution likely to remain heavily concentrated in the pharmacies channel
The following categories and subcategories are included:
Wound Care
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wound Care research and analysis database.
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