PROSPECTS AND OPPORTUNITIES
Volume sales likely to stagnate
Notable growth in terms of volume seems unlikely for wound care during the forecast period, with it being a saturated category and with local consumers unmotivated to pay a premium for innovative launches. Although active lifestyles are becoming more visible in Lithuania, this is a long process and no major breakthrough is expected.
Private label will continue to steal share
Private label will persist is pushing aside brands in the largest segment of sticking plasters. Sticking plasters are simple products that do not require complicated production or performance, and local pharmacy chains are more than willing to replace pricier brands with private label alternatives.
Niche and premium products may rise slightly
The small and very specified area of healing plasters may see some movement during the forecast period. Product examples include Aquacel – plasters that contour to the wound bed and eliminate dead space, thus reducing the wound’s bioburden.
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Overview:
Understand the latest market trends and future growth opportunities for the Wound Care industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wound Care in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wound Care in Lithuania?
- Which are the leading brands in Wound Care in Lithuania?
- How are products distributed in Wound Care in Lithuania?
- How has the regulatory and operating environment for Wound Care changed in Lithuania?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Wound Care in Lithuania - Category analysis
KEY DATA FINDINGS
Early summer bodes well for wound care
Sticking plasters/adhesive still largest subcategory
Private label expands within landscape led by multinationals.
Volume sales likely to stagnate
Private label will continue to steal share
Niche and premium products may rise slightly
Consumer Health in Lithuania - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Wound Care
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wound Care research and analysis database.
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