PROSPECTS AND OPPORTUNITIES
Modest growth expected as consumers maintain first aid supplies
The wound care market in Lithuania is expected to register modest growth in constant value terms (at 2025 prices) over the forecast period. Demand will be maintained by the steady replenishment of everyday items (plasters, gauze and tape), a greater focus on keeping first aid supplies on-hand at home and in cars, along with a gradually ageing population that will sustain demand for gentle, skin-friendly dressings.
Digital convenience and advanced formats to drive future of wound care
During the forecast period, wound care will increasingly combine convenience, personalised guidance and premium formats, creating opportunities for retailers and brands to drive loyalty and higher-value purchases in the coming years. E-pharmacies now combine click-and-collect, home delivery and auto-replenishment for staples such as plasters, supporting both higher retention and larger basket sizes.
Sustainability to become key design driver in wound care
Sustainability is shifting from a secondary consideration to a core design requirement in wound care. Brands are reducing the amount of secondary packaging, switching to recyclable paperboard, and using water-based inks to reduce costs related to extended producer responsibility (EPR) regulations.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Wound Care industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wound Care in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wound Care in Lithuania?
- Which are the leading brands in Wound Care in Lithuania?
- How are products distributed in Wound Care in Lithuania?
- How has the regulatory and operating environment for Wound Care changed in Lithuania?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Wound Care in Lithuania - Category analysis
KEY DATA FINDINGS
Steady demand for wound care, with first aid kits leading growth
BENU strengthens share with affordable private label offerings and multichannel strategies
Pharmacies lead wound care while other channels make gains
Modest growth expected as consumers maintain first aid supplies
Digital convenience and advanced formats to drive future of wound care
Sustainability to become key design driver in wound care
Consumer Health in Lithuania - Industry Overview
Consumer health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Wound Care
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wound Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!