PROSPECTS AND OPPORTUNITIES
Wound care set to continue growing despite lower average unit prices
Current value sales of wound care are expected to rise over the forecast period. However, many local consumers are anticipated to opt for generic and private label products in pursuit of lower prices.
Consumer price-sensitivity set to remain high, boosting private labels
Private labels represent the largest percentage of sales in gauze, tape and other wound care categories, primarily due to their competitive pricing. Indeed, private labels are projected to increase their share throughout the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Wound Care industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wound Care in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wound Care in Argentina?
- Which are the leading brands in Wound Care in Argentina?
- How are products distributed in Wound Care in Argentina?
- How has the regulatory and operating environment for Wound Care changed in Argentina?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Wound Care in Argentina - Category analysis
KEY DATA FINDINGS
Increase in consumer confidence boosts sales of wound care in 2025
Beiersdorf (Argentina) SA remains the clear leader thanks to the popularity of Curitas
High concentration sales in pharmacies, but e-commerce sees notable growth
Wound care set to continue growing despite lower average unit prices
Consumer price-sensitivity set to remain high, boosting private labels
Consumer Health in Argentina - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Wound Care
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wound Care research and analysis database.
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