PROSPECTS AND OPPORTUNITIES
Informed consumer demand
Retail value sales of wound care are expected to grow in current terms but stagnate at constant 2025 prices over the forecast period. Consumers are well-informed about wound care products, which translates into a high repurchase rate and future growth potential.
Character bandages drive everyday use in South Korea’s wound care market
Wound care products in South Korea, traditionally used for treating actual injuries, are now seeing broader use amongst children thanks to the growing popularity of character licensing. Increasingly, children apply bandages not only for minor cuts but also as playful accessories, even when no wound care is needed.
Wound care innovation finds its way from hospitals to homes
The wound care market may not seem like a space for dramatic innovation, but steady demand continues to drive subtle yet meaningful changes. While most advanced wound care products are still primarily used in general hospitals and secondary care centres, companies are beginning to explore ways to bring these innovations closer to everyday consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Wound Care industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wound Care in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wound Care in South Korea?
- Which are the leading brands in Wound Care in South Korea?
- How are products distributed in Wound Care in South Korea?
- How has the regulatory and operating environment for Wound Care changed in South Korea?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Wound Care in South Korea - Category analysis
KEY DATA FINDINGS
Segmented wound care gains ground with targeted solutions
Duoderm Brand Launch signals push in wound care
Diverse channel accessibility
Informed consumer demand
Character bandages drive everyday use in South Korea’s wound care market
Wound care innovation finds its way from hospitals to homes
Consumer Health in South Korea - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Wound Care
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wound Care research and analysis database.
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