PROSPECTS AND OPPORTUNITIES
Sticking plasters to lead wound care as traditional products struggle to innovate
Sticking plasters and adhesive bandages are expected to be the best-performing subcategory in Kenya’s wound care category, driven by rising consumer awareness of basic wound care and the need for convenience. These products are easy to use, readily available, and come in multiple sizes, making them a household staple.
Herbal remedies to drive innovation in wound care
Traditional remedies like neem, known for its antiseptic properties, are being integrated into modern products such as Mwarubaine Naturals' neem-based ointments and sprays. By professionally branding and packaging these products, companies can differentiate themselves in the market, building trust among consumers seeking reliable, effective wound care solutions.
Increasing awareness in Kenya’s rural areas is set to drive growth
There is a lack of awareness regarding wound care products, particularly in rural areas of Kenya. The logistical challenges of delivering to these areas means it is also prohibitively expensive.
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Overview:
Understand the latest market trends and future growth opportunities for the Wound Care industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wound Care in Kenya report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wound Care in Kenya?
- Which are the leading brands in Wound Care in Kenya?
- How are products distributed in Wound Care in Kenya?
- How has the regulatory and operating environment for Wound Care changed in Kenya?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Wound Care in Kenya - Category analysis
KEY DATA FINDINGS
Consumers gravitate towards affordable wound care products amid price sensitivity
New US pharmaceutical plant for wound care to be established in Kenya
New initiatives aim to advance wound care product development
Sticking plasters to lead wound care as traditional products struggle to innovate
Herbal remedies to drive innovation in wound care
Increasing awareness in Kenya’s rural areas is set to drive growth
Consumer Health in Kenya - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Wound Care
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wound Care research and analysis database.
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