PROSPECTS AND OPPORTUNITIES
Increasing interest in outdoor sports may generate additional sales
Value sales of wound care are expected to record further growth over the forecast period overall. An increasing number of Kenyans are expected to adopt more active lifestyles to prevent lifestyle-related diseases such as obesity, hypertension, and diabetes.
Increasing awareness in Kenya’s rural areas
There is a lack of awareness regarding wound care products, particularly in rural areas of Kenya. The logistical challenges of delivering to these areas means it is also prohibitively expensive.
Sustainable offers to enjoy a competitive advantage
Over the forecast period, advancements in the treatment of hard-to-heal wounds are expected to drive product innovation focused on reducing both the financial and environmental impact of wound care. Faster healing times ensure lower consumption of medical supplies, meaning less waste.
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Overview:
Understand the latest market trends and future growth opportunities for the Wound Care industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wound Care in Kenya report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wound Care in Kenya?
- Which are the leading brands in Wound Care in Kenya?
- How are products distributed in Wound Care in Kenya?
- How has the regulatory and operating environment for Wound Care changed in Kenya?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Wound Care in Kenya - Category analysis
KEY DATA FINDINGS
Changing lifestyles continue to drive growth in 2025
Ray Pharmaceuticals Ltd maintains its strong lead
Pharmacies lead, with a strong presence throughout the country
Increasing interest in outdoor sports may generate additional sales
Increasing awareness in Kenya’s rural areas
Sustainable offers to enjoy a competitive advantage
Consumer Health in Kenya - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Wound Care
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wound Care research and analysis database.
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