PROSPECTS AND OPPORTUNITIES
Economic recovery is expected to support premium wound care, but private label will gain ground
Value sales of wound care in Finland are expected to increase over the forecast period. This growth is largely driven by the income-sensitive nature of the category.
Innovation in healing and the user experience is set to drive premiumisation
There is expected to be continued product innovation in wound care over the forecast period, particularly focused on enhancing the healing process and incorporating safe, high-quality active ingredients, such as Orkla Care’s medical honey range. User experience will also be central to innovation, with rising consumer interest in extra-light, thin, and flexible products that offer greater comfort and convenience.
Medical line extensions are set to support differentiation and growth in wound care
One promising route for innovation across the forecast period is increased investment in medical line extensions. For example, Salvequick’s Med range includes not only medical honey-based sticking plasters but also a natural healing gel, while Hansaplast has introduced wound kits containing spray and cream specifically formulated for sensitive skin.
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Overview:
Understand the latest market trends and future growth opportunities for the Wound Care industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wound Care in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wound Care in Finland?
- Which are the leading brands in Wound Care in Finland?
- How are products distributed in Wound Care in Finland?
- How has the regulatory and operating environment for Wound Care changed in Finland?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Wound Care in Finland - Category analysis
KEY DATA FINDINGS
Modest growth in wound care is driven by innovation and targeted campaigns
Orkla Care retains the leadership in Finnish wound care while niche players drive dynamic growth
The shift towards retail e-commerce and grocery retailing dampens the share of pharmacies
Economic recovery is expected to support premium wound care, but private label will gain ground
Innovation in healing and the user experience is set to drive premiumisation
Medical line extensions are set to support differentiation and growth in wound care
Consumer Health in Finland - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Wound Care
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wound Care research and analysis database.
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