PROSPECTS AND OPPORTUNITIES
Wound care to see strong growth
The wound care category is projected to see robust value growth over the forecast period, with rates picking up gradually as the economy improves. Wound care is typically strongly affected by economic downturn, with consumers choosing to purchase such products when needed rather than stocking up.
Private label sales will remain supported by consumers’ economic caution and rising trust
Private label is expected to see an increase in its market share in the first years of the forecast period. With their consumer base expanding, private label owners may be encouraged to develop their product portfolios and add new product formats.
Value-added offerings set to become more prevalent
As Finland’s economy improves there will be greater demand for value-added products with higher unit prices, and companies will have more motivation to introduce new products. This is likely to be an increasingly important strategy in order to differentiate the branded offer from that of the private label segment, as many consumers will have become accustomed to purchasing private label products and gained trust in their efficacy.
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Overview:
Understand the latest market trends and future growth opportunities for the Wound Care industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wound Care in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wound Care in Finland?
- Which are the leading brands in Wound Care in Finland?
- How are products distributed in Wound Care in Finland?
- How has the regulatory and operating environment for Wound Care changed in Finland?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Wound Care in Finland - Category analysis
KEY DATA FINDINGS
Value sales rise but growth is dampened by cost-consciousness
Orkla stays ahead, with players staying focused on innovation
Private label expands as consumers seek out value
Wound care to see strong growth
Private label sales will remain supported by consumers’ economic caution and rising trust
Value-added offerings set to become more prevalent
Consumer Health in Finland - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Wound Care
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wound Care research and analysis database.
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