PROSPECTS AND OPPORTUNITIES
Growing awareness of the benefits of proper wound care to push retail sales
Wound care in South Africa is well placed to develop and grow in the forecast period. Moderate retail volume and value (constant 2025 prices) CAGRs are expected to be supported by increased awareness of the importance of proper wound care provision, driven by the general consumer shift towards preventative health solutions.
Price-sensitivity to hamper brand loyalty and stimulate the use of price promotions
Brand loyalty in wound care is expected to decline over the forecast period as consumers increasingly prioritise affordability. With economic pressures remaining strong, consumers have adopted a more strategic approach to spending, opting for cheaper brands when buying non-essential items, which include wound care, along with certain other types of consumer health products.
Some innovation is anticipated from the leading brands
Increasing awareness of the importance of cleaning wounds with hygienic solutions and keeping them covered to reduce exposure to dirt and germs is likely to encourage more consumers to consider purchasing wound care products more discerningly and regularly. However, the category is likely to continue to see limited innovation beyond the leading brands.
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Overview:
Understand the latest market trends and future growth opportunities for the Wound Care industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wound Care in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wound Care in South Africa?
- Which are the leading brands in Wound Care in South Africa?
- How are products distributed in Wound Care in South Africa?
- How has the regulatory and operating environment for Wound Care changed in South Africa?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Wound Care in South Africa - Category analysis
KEY DATA FINDINGS
Sticking plasters/adhesive bandages maintain a household presence
Budget-conscious consumers look for lower-priced brands and private label
Ad-hoc purchasing tendency makes convenience retailing a big factor
Growing awareness of the benefits of proper wound care to push retail sales
Price-sensitivity to hamper brand loyalty and stimulate the use of price promotions
Some innovation is anticipated from the leading brands
Consumer Health in South Africa - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Wound Care
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wound Care research and analysis database.
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