PROSPECTS AND OPPORTUNITIES
Future growth potential over forecast period despite lack of innovation
Despite consumers prioritising essential needs towards the end of the review period as a result of inflationary pressures on their disposable incomes and budgets, demand for wound care is expected to continue growing over the forecast period, with retail volume growth outperforming the review period average across the category. Increasing awareness of the importance of cleaning wounds with hygienic solutions and keeping them covered to reduce exposure to dirt and germs, will likely encourage more consumers to consider wound care in the future.
Consumers seek more affordable wound care options
Depending on the outlook for the local economy over the forecast period, some consumers’ budgets will remain under pressure, and thus they will reduce their discretionary purchases. Many consumers regard wound care as a non-essential item with such products rarely featuring in their monthly shops.
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Overview:
Understand the latest market trends and future growth opportunities for the Wound Care industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wound Care in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wound Care in South Africa?
- Which are the leading brands in Wound Care in South Africa?
- How are products distributed in Wound Care in South Africa?
- How has the regulatory and operating environment for Wound Care changed in South Africa?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Wound Care in South Africa - Category analysis
KEY DATA FINDINGS
Wound care in South Africa remains a small consumer health category
Wound care considered non-essential by many local consumers
Elastoplast retains lead of highly consolidated competitive landscape
Future growth potential over forecast period despite lack of innovation
Consumers seek more affordable wound care options
Consumer Health in South Africa - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Wound Care
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wound Care research and analysis database.
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