PROSPECTS AND OPPORTUNITIES
Ageing populations and NHS pressure to boost wound care
Retail value sales of wound care are expected to rise over the forecast period overall. The category’s steady growth will be supported by a combination of demographic and behavioural factors.
Technology supporting increasingly complex at-home treatments
Digital and technological innovation is set to play a transformative role in the wound care category over the coming years. In 2025, several brands have begun integrating smart features into their product offerings, such as QR codes on packaging that link to instructional videos or first aid guidance.
Health and sustainability
Health and environmental trends are increasingly shaping the wound care landscape, with consumers seeking products that align with broader values such as sustainability, skin health, and ingredient transparency. In response, manufacturers are introducing eco-friendly innovations, including biodegradable plasters, recyclable packaging, and formulations free from harsh chemicals or allergens.
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Overview:
Understand the latest market trends and future growth opportunities for the Wound Care industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wound Care in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wound Care in United Kingdom?
- Which are the leading brands in Wound Care in United Kingdom?
- How are products distributed in Wound Care in United Kingdom?
- How has the regulatory and operating environment for Wound Care changed in United Kingdom?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Wound Care in the United Kingdom - Category analysis
KEY DATA FINDINGS
Lifestyle factors drive growth
Elastoplast remains the leading brand
Convenience and price drive growth of e-commerce
Ageing populations and NHS pressure to boost wound care
Technology supporting increasingly complex at-home treatments
Health and sustainability
Consumer Health in the United Kingdom - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Wound Care
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wound Care research and analysis database.
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