PROSPECTS AND OPPORTUNITIES
Stable growth expected moving forward
Wound care in Ireland is expected to maintain stable retail current value growth over the forecast period, with low growth also anticipated in retail volume terms. The category is likely to benefit from the continued consumer demand for basic healthcare products, although growth may be tempered by saturation.
Innovation and new product development
Future growth opportunities may lay in the introduction of innovative products, particularly advanced wound care products. Companies focusing on more specialised and technologically advanced products could capture a larger share of sales.
Continued expansion of private label
Private label is expected to expand further in wound care in Ireland in the forecast period, driven by the ongoing trend of consumers seeking value for money options. Retailers are likely to keep investing in their private label ranges, which will challenge established brands and increase the competition.
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Overview:
Understand the latest market trends and future growth opportunities for the Wound Care industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wound Care in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wound Care in Ireland?
- Which are the leading brands in Wound Care in Ireland?
- How are products distributed in Wound Care in Ireland?
- How has the regulatory and operating environment for Wound Care changed in Ireland?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Wound Care in Ireland - Category analysis
KEY DATA FINDINGS
Sustained growth in demand for wound care products
Sticking plasters/adhesive bandages leads in terms of sales and growth
Private label gains ground due to lower prices and innovation
Stable growth expected moving forward
Innovation and new product development
Continued expansion of private label
Consumer Health in Ireland - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Wound Care
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wound Care research and analysis database.
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