PROSPECTS AND OPPORTUNITIES
Marginal year on year sales decline ahead for wound care
Wound care is expected to witness decline in both retail volume and constant value terms over the forecast period. The negative outlook in volume is mainly due to maturity and population decline in Hungary, though it is also likely the cost-of-living crisis will continue to subdue demand for some time.
Maturity and lack of innovation will dampen sales
Wound care is a mature category overall where there is limited volume growth opportunities. A general lack of product innovation and development in gauze, tape and other wound care will result in declining sales.
Potential for modern grocery retailers to grow wound care sales
The widespread distribution of pharmacies in Hungary and the expansion of branches across the country will support sales of wound care in this channel. Not only are consumers familiar with shopping for wound care in pharmacies, but these retailers run a high number of wound care promotions in their stores which attracts consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Wound Care industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wound Care in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wound Care in Hungary?
- Which are the leading brands in Wound Care in Hungary?
- How are products distributed in Wound Care in Hungary?
- How has the regulatory and operating environment for Wound Care changed in Hungary?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Wound Care in Hungary - Category analysis
KEY DATA FINDINGS
Mature wound care category remains under pressure
Sticking plasters/adhesive bandages are common purchase
Beiersdorf, Maresi Foodbroker and Hartmann-Rico remain the overall leaders
Marginal year on year sales decline ahead for wound care
Maturity and lack of innovation will dampen sales
Potential for modern grocery retailers to grow wound care sales
Consumer Health in Hungary - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Wound Care
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wound Care research and analysis database.
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