PROSPECTS AND OPPORTUNITIES
Rising interest in sports and an ageing population will support demand for wound care
Wound care is projected to register further moderate growth in Kazakhstan over the forecast period due to increased levels of physical activity and sport among consumers, which will increase the likelihood of minor injuries. A growing population and the essential nature of products in the category will also ensure demand for wound care in the period to 2019.
Limited introduction of new innovative products
Sticking plasters/adhesive bandages is set to continue to dominate retail volume and value sales of wound care over the forecast period. In this category, due to declining purchasing power and economic uncertainty, local and regional players will be able to strengthen their positions through affordable pricing policies.
Sustainable and hypoallergenic offers to enjoy a competitive advantage
All categories will benefit from the return to pre-pandemic active lifestyles. As consumers travel, participate in sports and other outdoor pursuits, such as hiking, camping and cycling, they are likely to ensure they keep a first aid kit in the car and with their kit.
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Overview:
Understand the latest market trends and future growth opportunities for the Wound Care industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wound Care in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wound Care in Kazakhstan?
- Which are the leading brands in Wound Care in Kazakhstan?
- How are products distributed in Wound Care in Kazakhstan?
- How has the regulatory and operating environment for Wound Care changed in Kazakhstan?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Wound Care in Kazakhstan - Category analysis
KEY DATA FINDINGS
Growing population and participation in sports supports sales of wound care in 2024
Low brand loyalty in a highly fragmented market
Natural composition as a competitive advantage
Rising interest in sports and an ageing population will support demand for wound care
Limited introduction of new innovative products
Sustainable and hypoallergenic offers to enjoy a competitive advantage
Consumer Health in Kazakhstan - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Wound Care
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wound Care research and analysis database.
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