PROSPECTS AND OPPORTUNITIES
Steady growth supported by demographic and lifestyle factors
Value sales of wound care are expected to rise steadily over the forecast period, supported by the same core factors that have driven recent growth, including Austria’s ageing population and ongoing consumer activity levels. Most purchases will continue to be driven by replacement and restocking behaviour, as households prefer to keep a small supply of plasters, gauze and bandages on hand.
Product refinements and lifestyle-driven designs to shape innovation
The high level of maturity in wound care limits the potential for disruptive product breakthroughs. Products are already highly sophisticated, with features such as antiseptic-infused plasters, flexible formats and breathable materials catering to diverse needs.
Stable regulatory environment with sustainability influencing the future
Given the low-risk nature of wound care products, legislative or regulatory changes are unlikely to affect sales in any significant way over the forecast period. Basic requirements, such as the mandatory inclusion of first aid kits in vehicles, will continue to sustain a steady stream of sales.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Wound Care industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wound Care in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wound Care in Austria?
- Which are the leading brands in Wound Care in Austria?
- How are products distributed in Wound Care in Austria?
- How has the regulatory and operating environment for Wound Care changed in Austria?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Wound Care in Austria - Category analysis
KEY DATA FINDINGS
Everyday use and ageing trends sustain demand for wound care
Competitive landscape shaped by local trust and international innovation
Pharmacies dominate while e-commerce gradually gains ground
Steady growth supported by demographic and lifestyle factors
Product refinements and lifestyle-driven designs to shape innovation
Stable regulatory environment with sustainability influencing the future
Consumer Health in Austria - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Wound Care
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wound Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!