PROSPECTS AND OPPORTUNITIES
Wound care will continue to see healthy growth, supported by manufacturer investment in new application formats
Demand for wound care in Malaysia is likely to continue to increase from 2025 onwards, as consumers look to replenish their supplies. However, as the competitive landscape becomes more crowded and the category becomes more mature, players will need to find new ways to differentiate themselves in the market.
Eye-catching designs, variety of sizes and compact packaging will boost sales
Consumers are increasingly looking for wound care products that offer varied functionalities, such as waterproof protection and high elasticity, as well as designs suited to different occasions. For example, 3M Nexcare Waterproof Tattoo Bandages cater to children with fun, kid-friendly designs like smiling faces.
Pharmacy chain network will continue to expand but convenience stores will also gain traction
In terms of distribution, it is likely that sales will remain dominated by health and beauty specialists, with consumers trusting these stores to provide safe and hygienic products. Indeed, the number of pharmacy outlets in the country increased during the review period, with major players, including Big Pharmacy, AA Pharmacy, Healthlane Pharmacy, Alpro Pharmacy and Sunway Multicare Pharmacy, focusing on opening stores in residential neighbourhoods, in order to make consumer health products more easily accessible to their customers.
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Overview:
Understand the latest market trends and future growth opportunities for the Wound Care industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wound Care in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wound Care in Malaysia?
- Which are the leading brands in Wound Care in Malaysia?
- How are products distributed in Wound Care in Malaysia?
- How has the regulatory and operating environment for Wound Care changed in Malaysia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Wound Care in Malaysia - Category analysis
KEY DATA FINDINGS
Wound care maintains steady growth, with sticking plasters/adhesive bandages seeing further diversification
Private label offerings produced by chained pharmacies represent more serious competition to leading brands
Partnership between Alpro Pharmacy and Sugi Holdings give consumers wider access to Japanese wound care products
Wound care will continue to see healthy growth, supported by manufacturer investment in new application formats
Eye-catching designs, variety of sizes and compact packaging will boost sales
Pharmacy chain network will continue to expand but convenience stores will also gain traction
Consumer Health in Malaysia - Industry Overview
Consumer health in 2024: the big picture
2024 key trends
Competitive landscape
Retailing developments
What’s next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Wound Care
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wound Care research and analysis database.
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