PROSPECTS AND OPPORTUNITIES
Price to remain key driver as Mexican consumers favour affordability
Wound care in Mexico is projected to see stable, organic retail value growth, with price remaining the main driver rather than significant increases in demand. In a context of economic uncertainty, local consumers are increasingly opting for more affordable and convenient solutions, prioritising savings over brand loyalty.
Advanced dressings set to gain traction
Innovations in medical technology are driving the emergence of sophisticated wound care solutions in Mexico, though awareness of these products remains limited compared to traditional options. Advanced dressings, such as hydrocolloid, foam, and hydrogel dressings, provide superior absorption, enhanced protection and accelerated healing for wounds.
Green wound care solutions will become more prevalent
Heightened environmental consciousness among Mexican consumers is driving wound care companies to prioritise sustainable materials and transparently showcase their eco-friendly sourcing. For instance, Mepilex Border Lite by Mölnlycke, available in pharmacies like Farmacias Guadalajara, utilises biodegradable foam dressings derived from renewable sources, appealing to eco-conscious consumers in cities like Monterrey.
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Overview:
Understand the latest market trends and future growth opportunities for the Wound Care industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wound Care in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wound Care in Mexico?
- Which are the leading brands in Wound Care in Mexico?
- How are products distributed in Wound Care in Mexico?
- How has the regulatory and operating environment for Wound Care changed in Mexico?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Wound Care in Mexico - Category analysis
KEY DATA FINDINGS
Ongoing demand and established habits support growth for wound care in 2025
BDF maintains leadership of overall wound care
Accessibility keeps pharmacies at the forefront of wound care
Price to remain key driver as Mexican consumers favour affordability
Advanced dressings set to gain traction
Green wound care solutions will become more prevalent
Consumer Health in Mexico - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Wound Care
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wound Care research and analysis database.
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