PROSPECTS AND OPPORTUNITIES
Strong outlook ahead for wound care
Retail volume sales of wound care are expected to recover well in 2025, with growth gaining momentum as the period progresses. Consumption will pick up as unit price growth slows and disposable incomes recover, with households more likely to replenish stocks of wound care supplies.
Wider assortment of products will support category growth
Wound care manufacturers in Serbia are expected to expand the number of convenience products in their brand portfolios. As a result, players are likely to offer new water-resistant and multi-purpose products to support consumer needs.
Little change anticipated in competitive landscape
Leading players are forecasted to retain their respective positions in wound care led by Beiersdorf and Galenika. These companies are well established with a diverse product range available in different retail channels, and frequent new launches.
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Overview:
Understand the latest market trends and future growth opportunities for the Wound Care industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wound Care in Serbia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wound Care in Serbia?
- Which are the leading brands in Wound Care in Serbia?
- How are products distributed in Wound Care in Serbia?
- How has the regulatory and operating environment for Wound Care changed in Serbia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Wound Care in Serbia - Category analysis
KEY DATA FINDINGS
Wound care sales remain weak in Serbia
Skin-friendly options expand in sticking plasters
Beiersdorf extends its lead in wound care
Strong outlook ahead for wound care
Wider assortment of products will support category growth
Little change anticipated in competitive landscape
Consumer Health in Serbia - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Wound Care
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wound Care research and analysis database.
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