PROSPECTS AND OPPORTUNITIES
Wound care will maintain positive sales, thanks to strong baseline demand and expected lifestyle shifts
Wound care will maintain positive sales over the forecast period, with value growth expected to increase slightly over the coming years. The general growth in physical activity and sports participation across various demographic groups will continue to contribute to a steady demand for everyday plasters and adhesive bandages for minor cuts, scrapes, and abrasions, and households will be more likely to replenish stocks of these supplies as people engage in more active lifestyles.
Innovations set to follow global trends, with new and advanced materials, alongside those which are natural and organic
Growing consumers health awareness will encourage the presence of wound care made from organic and natural materials, and producers will invest in new and advanced materials that offer superior moisture control and an optimal healing environment. Thus, hydrocolloids, foams, alginates, and hydrogels are expected to become more widely available and accessible in Serbia, following global trends.
Ageing population and chronic diseases will also support demand for wound care
An ageing population and the rising incidence of chronic diseases in Serbia, particularly diabetes and cardiovascular disorders, directly contributes to an increase in chronic wounds. Diabetes, for example, is a major cause of non-healing wounds, significantly boosting the need for advanced wound care solutions, including specialised plasters.
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Overview:
Understand the latest market trends and future growth opportunities for the Wound Care industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wound Care in Serbia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wound Care in Serbia?
- Which are the leading brands in Wound Care in Serbia?
- How are products distributed in Wound Care in Serbia?
- How has the regulatory and operating environment for Wound Care changed in Serbia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Wound Care in Serbia - Category analysis
KEY DATA FINDINGS
Sales of wound care suppported by growth in physical activity and sports, alongside workplace requirements for first aid kits
The Hansaplast brand remains the most popular, thanks to offering wide range of sticking plasters
Pharmacies remain popular, while e-commerce attracts growing attention
Wound care will maintain positive sales, thanks to strong baseline demand and expected lifestyle shifts
Innovations set to follow global trends, with new and advanced materials, alongside those which are natural and organic
Ageing population and chronic diseases will also support demand for wound care
Consumer Health in Serbia - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Wound Care
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wound Care research and analysis database.
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