PROSPECTS AND OPPORTUNITIES
Demographic and lifestyle changes will continue to boost category performance
The wound care market is set to grow in response to favourable demographic trends, such as relatively high birth rates and an expanding, ageing population in Morocco. The growing participation in sports and fitness activities will remain a key driver of demand.
Greater hygiene-consciousness post-pandemic bodes well for wound care
The pandemic has fostered a lasting increase in hygiene-consciousness among the Moroccan population, which is expected to positively impact the wound care market in the coming years. Consumers are becoming increasingly aware of the importance of promptly treating injuries such as cuts, burns, sores and ulcers, as well as regularly changing plasters or dressings to promote faster healing and prevent infections that could lead to severe health complications and more invasive medical procedures.
More players to introduce bioactive products
The rising maturity of the market, increased competition, and heightened health awareness among consumers are likely to stimulate the introduction of more sophisticated bioactive products aimed at minimising infection risks, facilitating quicker healing and reducing scarring in wound care. Products such as hydrogel, hydrocolloid, alginate, and collagen- and silver-based plasters, bandages and dressings are set to emerge.
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Overview:
Understand the latest market trends and future growth opportunities for the Wound Care industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wound Care in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wound Care in Morocco?
- Which are the leading brands in Wound Care in Morocco?
- How are products distributed in Wound Care in Morocco?
- How has the regulatory and operating environment for Wound Care changed in Morocco?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Wound Care in Morocco - Category analysis
KEY DATA FINDINGS
Active lifestyles offer growth opportunities for wound care
URGO and Comed maintain leadership though competition intensifies
Price sensitivity influences demand
Demographic and lifestyle changes will continue to boost category performance
Greater hygiene-consciousness post-pandemic bodes well for wound care
More players to introduce bioactive products
Consumer Health in Morocco - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Wound Care
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wound Care research and analysis database.
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