PROSPECTS AND OPPORTUNITIES
Maturity contributes to forecast disappointing performance
The outlook for wound care appears less than favourable. The pandemic may have left a lasting impact, reflected in a residual psychological effect on consumer behaviour.
Pure online and private label players hold further growth potential
After a temporary slowdown in during 2022-2023, e-commerce is regaining momentum through new channels such as click-and-collect. Following a surge in online pharmacy use during the COVID-19 lockdowns, their popularity in France is expected to gradually rise again.
Limited room for growth in products with value-added features
Consumer spending in wound is likely to remain constrained during the short-term forecast period due to ongoing pressures on purchasing power. As a result, high-tech niche products, such as liquid plasters and haemostatic sprays in the sticking plasters or adhesive bandages sector, which gained popularity prior to the pandemic, are likely to decline.
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Overview:
Understand the latest market trends and future growth opportunities for the Wound Care industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wound Care in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wound Care in France?
- Which are the leading brands in Wound Care in France?
- How are products distributed in Wound Care in France?
- How has the regulatory and operating environment for Wound Care changed in France?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Wound Care in France - Category analysis
KEY DATA FINDINGS
Poor performance for wound care in 2024
URGO maintains leadership of overall wound care
Ongoing threat to pharmacies from grocery retail
Maturity contributes to forecast disappointing performance
Pure online and private label players hold further growth potential
Limited room for growth in products with value-added features
Consumer Health in France - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Wound Care
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wound Care research and analysis database.
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