PROSPECTS AND OPPORTUNITIES
Wound care faces uncertain future
Wound care, particularly first aid kits, will remain closely tied to the performance of the Croatian economy, including trends in vehicle sales. While inflation is expected to decrease and overall living standards may improve, economic challenges persist and the local population continues to grapple with low disposable incomes compared to the EU average.
Private label represents growing threat to branded alternatives
The presence of private label products in the wound care market in Croatia remains modest, though the variety of offerings continues to expand as consumers increasingly seek lower-priced options - particularly in sticking plasters/adhesive bandages. This trend is set to persist throughout the forecast period as consumers navigate difficult purchasing decisions amid persistent inflation, ongoing political and economic crises and geopolitical tensions stemming from the war in Ukraine, all of which have driven significant price increases.
E-commerce prospects remain limited for wound care in Croatia
Currently in Croatia, wound care products - particularly sticking plasters - are predominantly sold through modern grocery retailers, while e-commerce remains underdeveloped compared to more mature markets. With the multichannel expansion of leading grocery retailers and the enhancement of their online sales capabilities, e-commerce is expected to grow at a healthy rate, in line with overall e-commerce growth in Croatia.
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Overview:
Understand the latest market trends and future growth opportunities for the Wound Care industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wound Care in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wound Care in Croatia?
- Which are the leading brands in Wound Care in Croatia?
- How are products distributed in Wound Care in Croatia?
- How has the regulatory and operating environment for Wound Care changed in Croatia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Wound Care in Croatia - Category analysis
KEY DATA FINDINGS
Inbound tourist flows support growth in wound care in 2024
Basic products benefit from rising interest
First aid kits see growth supported by increased car sales
Wound care faces uncertain future
Private label represents growing threat to branded alternatives
E-commerce prospects remain limited for wound care in Croatia
Consumer Health in Croatia - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Wound Care
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wound Care research and analysis database.
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