PROSPECTS AND OPPORTUNITIES
Licensing will continue to help players stand out on the landscape
Competitors often use licenses in wound care, allowing players to include film and television characters, especially children’s characters, on the pack. In addition to attracting the attention of children, licensed characters provide a differentiating factor for parents and guardians when choosing a product.
Competitors focus on extending their availability beyond pharmacies
Due to the low margins that pharmacies offer and the competition that generic and private label brands represent, leading brands are expanding their sales channel reach into modern retail channels such as supermarkets. Indeed, supermarkets serve as an attractive channel, as it is easy for consumers to pick up their wound care essentials while grocery shopping.
Low brand awareness slows growth in gauze, tape and other wound care
Despite the good performance that sticking plasters have, the forecast for gauze, tape and other wound care is much more conservative. Consequently, players show very little interest in developing goods within this category, as growth potential is low.
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Overview:
Understand the latest market trends and future growth opportunities for the Wound Care industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wound Care in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wound Care in Peru?
- Which are the leading brands in Wound Care in Peru?
- How are products distributed in Wound Care in Peru?
- How has the regulatory and operating environment for Wound Care changed in Peru?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Wound Care in Peru - Category analysis
KEY DATA FINDINGS
Growth benefits from heightened activities outside of the household
Competitors install price increases to boost margins and growth in 2024
Specialised products become relevant as players extend their portfolios
Licensing will continue to help players stand out on the landscape
Competitors focus on extending their availability beyond pharmacies
Low brand awareness slows growth in gauze, tape and other wound care
Consumer Health in Peru - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Wound Care
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wound Care research and analysis database.
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