PROSPECTS AND OPPORTUNITIES
Steady growth expected as quality gains ground within wound care
Wound care is forecast to record stable value growth over the forecast period, driven by demographic and lifestyle trends. Ongoing participation in sports and outdoor activities will continue to drive demand for blister treatments and waterproof plasters, while an ageing population will support moderate expansion in the more specialised segments of the market.
Advancements in wound care will remain product-focused as digital integration lags
In wound care, product innovation in expected to continue at a modest pace over the forecast While traditional adhesive bandages still represent the majority of sales, there will be a growing consumer interest in more advanced solutions. These include hydrocolloid dressings, antimicrobial gels, and formulations aimed at reducing scarring or accelerating the healing process.
Sustainability will remains secondary, but wellness-driven preferences are set to gain ground
Sustainability has yet to emerge as a primary driver within wound care. However, a small number of brands are beginning to introduce related claims, such as the use of biodegradable materials, reduced plastic content, or recyclable packaging.
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Overview:
Understand the latest market trends and future growth opportunities for the Wound Care industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wound Care in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wound Care in Norway?
- Which are the leading brands in Wound Care in Norway?
- How are products distributed in Wound Care in Norway?
- How has the regulatory and operating environment for Wound Care changed in Norway?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Wound Care in Norway - Category analysis
KEY DATA FINDINGS
Rising demand for wound care is driven by outdoor lifestyles and an ageing population
Norgesplaster AS increases its share to become the most dynamic player in 2025
Pharmacies continue to lead sales while retail e-commerce gains ground
Steady growth expected as quality gains ground within wound care
Advancements in wound care will remain product-focused as digital integration lags
Sustainability will remains secondary, but wellness-driven preferences are set to gain ground
Consumer Health in Norway - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Wound Care
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wound Care research and analysis database.
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