PROSPECTS AND OPPORTUNITIES
Need for innovation to jumpstart sales
Wound care will see further slight volume decline over the forecast period. Value for money is set to remain key, with many consumers opting for smaller pack sizes in order to reduce the financial outlay.
Potential for natural trend to extend to wound care
A potential avenue for growth includes the launch of products with a more natural positioning, as this is a broader trend with consumer health overall. As said above, wound care items tend to be quite basic, with very little innovation and new product offerings are typically limited to coloured sticking plasters or bandages, sometimes boasting a design or a cartoon character.
Consumer interest emerging in first aid kits
First aid kits remains underdeveloped, but there is emerging interest among a niche of group of consumers. More informed consumers with greater purchasing power recognise the importance of these kits, especially while on the road or in case of accidents at home.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Wound Care industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wound Care in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wound Care in Guatemala?
- Which are the leading brands in Wound Care in Guatemala?
- How are products distributed in Wound Care in Guatemala?
- How has the regulatory and operating environment for Wound Care changed in Guatemala?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Wound Care in Guatemala - Category analysis
KEY DATA FINDINGS
Further fall in volume sales in 2024
Lack of innovation stymies growth
Beiersdorf retains large foothold
Need for innovation to jumpstart sales
Potential for natural trend to extend to wound care
Consumer interest emerging in first aid kits
Consumer Health in Guatemala - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Wound Care
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wound Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!