PROSPECTS AND OPPORTUNITIES
Stable performance over forecast period
Wound care will register modest constant value and volume growth over the forecast period. Population growth, as well as increasing participation in sports and other physical activities, should help to maintain volume sales.
Innovation needed to stand out from competition
Wound care is a mature, staid product area and there is need for new product development for players to stand out. The development of products that target specific niche users such as waterproof sticking plasters for swimmers, or products that meet other consumers need are potential avenues for increased growth.
Potential for natural trend to extend to wound care
A potential avenue for growth includes the launch of products with a more natural positioning, as this is a broader trend with consumer health overall. Wound care items tend to be quite basic, with very little innovation, and new product offerings are typically limited to coloured sticking plasters or bandages, sometimes boasting a design or a cartoon character.
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Overview:
Understand the latest market trends and future growth opportunities for the Wound Care industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wound Care in Pakistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wound Care in Pakistan?
- Which are the leading brands in Wound Care in Pakistan?
- How are products distributed in Wound Care in Pakistan?
- How has the regulatory and operating environment for Wound Care changed in Pakistan?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Wound Care in Pakistan - Category analysis
KEY DATA FINDINGS
Continuing value growth for wound care
Uniferoz continues to dominate wound care in 2024
Increasing distribution through grocery outlets
Stable performance over forecast period
Innovation needed to stand out from competition
Potential for natural trend to extend to wound care
Consumer Health in Pakistan - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Wound Care
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wound Care research and analysis database.
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