PROSPECTS AND OPPORTUNITIES
Value-added benefits and stronger efficacy will help boost future value growth
Value sales of wound care are projected to rise steadily over the forecast period, supported by product innovation and premiumisation. This growth will be largely driven by an increasingly health-conscious population that prioritises physical activity and fitness.
Private label to see greater product development
Private label options are expected to strengthen their presence further over the forecast period. Their large distribution base through retailers such as Watsons and Guardian provides strong visibility, while competitive pricing appeals to cost-conscious consumers.
Surge in liquid and spray plasters anticipated for forecast period
Liquid and spray plasters are projected to see growing demand over the forecast period, driven by their convenience, transparency and hygienic application. Products such as Schülke Octenisept and Kobayashi’s LiquiPlast Liquid Plaster provide moisture-rich protection and accelerate healing for cuts and burns.
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Overview:
Understand the latest market trends and future growth opportunities for the Wound Care industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wound Care in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wound Care in Singapore?
- Which are the leading brands in Wound Care in Singapore?
- How are products distributed in Wound Care in Singapore?
- How has the regulatory and operating environment for Wound Care changed in Singapore?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Wound Care in Singapore - Category analysis
KEY DATA FINDINGS
Advanced wound care range pushes category expansion
Leading player Beiersdorf continues to maintain strong presence with innovative marketing campaigns
Local consumers seek imported brands online
Value-added benefits and stronger efficacy will help boost future value growth
Private label to see greater product development
Surge in liquid and spray plasters anticipated for forecast period
Consumer Health in Singapore - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Wound Care
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wound Care research and analysis database.
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