PROSPECTS AND OPPORTUNITIES
Child-centric usage to drive higher household penetration of wound care
Wound care in India is expected to grow steadily over the forecast period, driven by increased usage linked to children’s everyday activities. With children spending more time in outdoor play, sports coaching, cycling and school based physical activity, minor cuts and scrapes are becoming a regular household occurrence.
Rising skin sensitivity drives preferences toward gentle wound care solutions
India’s wound care category is expected to witness changing product expectations as consumers become more aware of skin sensitivity issues. Heat, humidity and pollution contribute to slower drying, itching and irritation around minor wounds, especially when covered for long hours.
Digital health awareness will raise self-care standards in wound management
Over the next few years, increased health literacy and digital health penetration in India are expected to uplift wound care consumption patterns as consumers adopt more informed self-care practices. Telemedicine, health apps and online guidance platforms are proliferating, giving consumers better insights into when and how to treat minor wounds at home.
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Overview:
Understand the latest market trends and future growth opportunities for the Wound Care industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wound Care in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wound Care in India?
- Which are the leading brands in Wound Care in India?
- How are products distributed in Wound Care in India?
- How has the regulatory and operating environment for Wound Care changed in India?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Wound Care in India - Category analysis
KEY DATA FINDINGS
Wound care posts robust growth driven by everyday usage
Competition rises from one-size bandages through to purpose-built solutions
Pharmacy channel meets immediate needs while e-commerce enables stocking and bundling
Child-centric usage to drive higher household penetration of wound care
Rising skin sensitivity drives preferences toward gentle wound care solutions
Digital health awareness will raise self-care standards in wound management
Consumer Health in India - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Wound Care
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wound Care research and analysis database.
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