PROSPECTS AND OPPORTUNITIES
Price to remain a key driver in wound care purchases
Wound care in India is expected to maintain solid retail current value growth throughout the forecast period. Price continues to be the most significant factor influencing purchasing decisions in wound care in India.
Expanding focus on adults to broaden the consumer base in wound care
In the forecast period, the largest category within wound care in India, sticking plasters/adhesive bandages, is poised to broaden its target audience by shifting the focus from primarily catering to children, to also appealing to adults. This strategic pivot aims to expand the consumer base and drive growth in wound care.
Potential of first aid kits remains untapped in India
First aid kits remains a largely unexplored category in India, therefore presenting a significant growth opportunity for players in wound care in the forecast period. Despite having an important role for addressing minor injuries, first aid kits are not widely adopted in Indian households, unlike their global counterparts.
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Overview:
Understand the latest market trends and future growth opportunities for the Wound Care industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wound Care in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wound Care in India?
- Which are the leading brands in Wound Care in India?
- How are products distributed in Wound Care in India?
- How has the regulatory and operating environment for Wound Care changed in India?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Wound Care in India - Category analysis
KEY DATA FINDINGS
Wound care benefits from online bulk purchases in 2024
Expanding product options propel growth in wound care
Hansaplast by Beiersdorf maintains its lead in wound care in India
Price to remain a key driver in wound care purchases
Expanding focus on adults to broaden the consumer base in wound care
Potential of first aid kits remains untapped in India
Consumer Health in India - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Wound Care
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wound Care research and analysis database.
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