PROSPECTS AND OPPORTUNITIES
Growth for wound care set to accelerate in value terms during forecast period
Value sales are set to rise for wound care over the forecast period as health and wellness trends accelerate and consumers continue to show interest in sports and fitness. The country’s aging population will also support category growth.
Polarisation expected to set in
The wound care category is likely to polarise. Consumers opting for products that offer only basic functions will choose private label products, with retailers such as Watsons investing in private label lines that cater to such demand.
Institutions to invest in first-aid training, including basic wound management
With wounds and accidents being commonplace, and traditional first-aid courses having limited reach, more institutions are investing in wound care education to raise awareness about correct product usage. While first-aid training used to be conducted offline, it has now expanded to online platforms, utilising video calls to educate a broader audience.
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Overview:
Understand the latest market trends and future growth opportunities for the Wound Care industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wound Care in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wound Care in Philippines?
- Which are the leading brands in Wound Care in Philippines?
- How are products distributed in Wound Care in Philippines?
- How has the regulatory and operating environment for Wound Care changed in Philippines?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Wound Care in the Philippines - Category analysis
KEY DATA FINDINGS
Rising health awareness supports sales in wound care in 2025
Innovation fuels growth, with aesthetic wound care gaining ground among young consumers
Shift towards smaller volumes and formats, while first aid kits evolve
Growth for wound care set to accelerate in value terms during forecast period
Polarisation expected to set in
Institutions to invest in first-aid training, including basic wound management
Consumer Health in the Philippines - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Wound Care
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wound Care research and analysis database.
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