PROSPECTS AND OPPORTUNITIES
Wound care set for growth but a full recovery is unlikely until the end of Russia’s war in Ukraine
Wound care is anticipated to record steady growth in value and volume terms over the forecast period, albeit sales are not expected to see a full return to levels seen before Russia's invasion of Ukraine. Stronger growth and a full recovery will likely rest on the end of Russia’s war as until this happens Ukraine’s population is unlikely to recover.
Demographic factors likely to have a mixed impact on demand
Sticking plasters/adhesive bandages will remain the largest category but growth is likely to be limited due to the significant drop in the population of children in the country since Russia’s invasion. Children are key consumers of these products and thus until the war is over the category’s growth prospects are likely to remain muted.
Competition likely to remain fragmented due to a lack of brand loyalty
The competitive landscape within wound care is likely to remain relatively fragmented in Ukraine over the forecast period. Local companies will remain strong in the category, especially in gauze, tape and other wound care, due to their traditional focus on quality and affordability.
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Overview:
Understand the latest market trends and future growth opportunities for the Wound Care industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wound Care in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wound Care in Ukraine?
- Which are the leading brands in Wound Care in Ukraine?
- How are products distributed in Wound Care in Ukraine?
- How has the regulatory and operating environment for Wound Care changed in Ukraine?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Wound Care in Ukraine - Category analysis
KEY DATA FINDINGS
Wound care sales seeing slow recovery as Russia’s war continues to impede the category’s growth potential
Mixed performances seen in wound care
Competition varies across the different categories
Wound care set for growth but a full recovery is unlikely until the end of Russia’s war in Ukraine
Demographic factors likely to have a mixed impact on demand
Competition likely to remain fragmented due to a lack of brand loyalty
Consumer Health in Ukraine - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Wound Care
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wound Care research and analysis database.
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