PROSPECTS AND OPPORTUNITIES
Efforts to improve first aid literacy to boost demand
Retail value sales of wound care are expected to rise over the forecast period, supported by continued improvements in health infrastructure, rising consumer awareness, and demand for modern, hygienic wound treatment options. Growth will be further sustained by the government's efforts to improve first aid literacy and expand access to basic healthcare in underserved areas.
Product innovation and tech integration
Wound care is evolving beyond basic first aid into more functional, tech-enabled formats. Antibacterial-infused dressings, moist wound healing products, and spray-on antiseptics are gaining visibility, particularly amongst younger and health-conscious shoppers.
Wellness culture, sustainability, and regulation
As Indonesian consumers adopt a more proactive stance on health and personal hygiene, wound care is increasingly being seen as a preventive measure rather than a reactionary fix. The focus is shifting from just stopping bleeding to optimising skin recovery and preventing infection.
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Overview:
Understand the latest market trends and future growth opportunities for the Wound Care industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wound Care in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wound Care in Indonesia?
- Which are the leading brands in Wound Care in Indonesia?
- How are products distributed in Wound Care in Indonesia?
- How has the regulatory and operating environment for Wound Care changed in Indonesia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Wound Care in Indonesia - Category analysis
KEY DATA FINDINGS
Consumers stock basic wound care items at home
Beiersdorf Indonesia remains dominant
Health and personal care stores leads sales
Efforts to improve first aid literacy to boost demand
Product innovation and tech integration
Wellness culture, sustainability, and regulation
Consumer Health in Indonesia - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Wound Care
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wound Care research and analysis database.
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