Wound care is anticipated to experience slow but steady retail volume growth throughout the forecast period. These products are regarded as essential household items to have on hand for emergencies, given the unpredictable nature of injuries.
Moving forward, innovations in wound care technology are set to attract consumers seeking effective solutions, with market leader, Hansaplast, leading the way. In late 2023, the company launched a range of large wound plasters available in three different sizes and in two key variants: the Hansaplast AQUA PROTECT XL+, which is waterproof, and the Hansaplast SENSITIVE XL+, specifically designed for sensitive skin.
The wound care segment saw substantial growth in e-commerce during the pandemic, a trend expected to persist, albeit at a slightly moderated pace, over the forecast period. Consumers often maintain a stock of essential items like wound care products, antiseptics, and first aid supplies, forming their personalised first aid kits.
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Understand the latest market trends and future growth opportunities for the Wound Care industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsThis report originates from Passport, our Wound Care research and analysis database.
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