PROSPECTS AND OPPORTUNITIES
Pharmacies continue to be the most important distribution channel in wound care
Pharmacies are expected to remain the most relevant retailer for distribution in wound care over the forecast period. This channel concentrates more than three-quarters of the total sales of wound care, and during the pandemic, it continued to offer the product nationwide.
Opportunities for emerging brands to gain ground as affordability becomes key
Emerging brands can take advantage of consumers' falling brand loyalty, with price becoming the deciding factor in the face of increased price sensitivity. Implementing competitive prices will, therefore, be a key strategy to gain share across the forecast period.
Products that offer added value enable players to stand out on a competitive landscape
Over the forecast period, creating solutions with additional value will be increasingly important for generating value sales growth in a stagnant product area. The development of products that target specific niche users, such as waterproof band-aids for swimmers, or products that meet other consumers' concerns, such as environmentally friendly products, is potential avenues for increased growth.
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Overview:
Understand the latest market trends and future growth opportunities for the Wound Care industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wound Care in Uruguay report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wound Care in Uruguay?
- Which are the leading brands in Wound Care in Uruguay?
- How are products distributed in Wound Care in Uruguay?
- How has the regulatory and operating environment for Wound Care changed in Uruguay?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Wound Care in Uruguay - Category analysis
KEY DATA FINDINGS
Wound care sales rebound as consumers purchases goods from local retailers
Wound care continues to recover from the removal of COVID-19 restrictions
Johnson & Johnson de Uruguay SA leads as Band-Aid has a solid position
Pharmacies continue to be the most important distribution channel in wound care
Opportunities for emerging brands to gain ground as affordability becomes key
Products that offer added value enable players to stand out on a competitive landscape
Consumer Health in Uruguay - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Wound Care
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wound Care research and analysis database.
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