PROSPECTS AND OPPORTUNITIES
Slower growth in face of negative demographic trends
Wound care sales are expected to post only modest growth in constant value terms (at 2025 prices) over the forecast period. The country’s population is projected to stabilise or even decline in the coming years in the absence of higher immigration levels.
Opportunity for emerging brands in a price sensitive market
Moving forward, emerging brands will be able to take advantage of the price gap with Argentina to position themselves competitively and gain market share, a strategy that has proven effective in other countries in the region. Targeted promotions can further help these brands appeal to budget-conscious consumers and expand their presence in the market.
Online sales presence will prove vital
E-commerce is set to become a key battleground over the forecast period, making a multi-channel approach essential for all players. The online channel is particularly important for wound care, as it faces fewer regulatory restrictions compared with some other consumer health products.
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Overview:
Understand the latest market trends and future growth opportunities for the Wound Care industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wound Care in Uruguay report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wound Care in Uruguay?
- Which are the leading brands in Wound Care in Uruguay?
- How are products distributed in Wound Care in Uruguay?
- How has the regulatory and operating environment for Wound Care changed in Uruguay?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Wound Care in Uruguay - Category analysis
KEY DATA FINDINGS
Wound care sales rise for second consecutive year, as small-scale smuggling declines
Johnson & Johnson leads with Band-Aid amid growing competition from lower-priced alternatives
Pharmacies capture bulk of sales but lose ground to e-commerce
Slower growth in face of negative demographic trends
Opportunity for emerging brands in a price sensitive market
Online sales presence will prove vital
Consumer Health in Uruguay - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Wound Care
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wound Care research and analysis database.
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