PROSPECTS AND OPPORTUNITIES
Gauze, tape and other wound care is set to be the main driver of growth across the forecast period
Value sales of wound care in Belgium are expected to rise steadily over the forecast period, driven by gauze, tape and other wound care. First aid kits and sticking plasters/adhesive bandages is projected to undergo a gradual decline, influenced by demographic changes such as an ageing population and a reduction in physically active younger consumers.
Home-based wound care is set to drive future opportunities for gauze distribution
Across the forecast period, shorter hospital stays will create significant distribution opportunities for gauze suppliers, as individuals take on greater responsibility for managing wound care at home. This shift will increase the need for expert advice in selecting appropriate gauze products, positioning pharmacies as a central point of guidance.
Product innovation is set to focus on enhanced effectiveness to drive sales
Across the forecast period, innovation will remain a key driver in wound care in Belgium, with players seeking to enhance product effectiveness and patient outcomes. In the gauze segment, Paul Hartmann is leading efforts by developing advanced products designed to prevent bleeding, addressing critical wound care needs and differentiating its offering.
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Overview:
Understand the latest market trends and future growth opportunities for the Wound Care industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wound Care in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wound Care in Belgium?
- Which are the leading brands in Wound Care in Belgium?
- How are products distributed in Wound Care in Belgium?
- How has the regulatory and operating environment for Wound Care changed in Belgium?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Wound Care in Belgium - Category analysis
KEY DATA FINDINGS
Demographic shifts and healthcare trends drive growth in wound care
Beiersdorf NV SA leads while second-placed Paul Hartmann NV SA records strong share
Pharmacies lead gauze sales while supermarkets is a key distributor of sticking plasters and first aid kits
Gauze, tape and other wound care is set to be the main driver of growth across the forecast period
Home-based wound care is set to drive future opportunities for gauze distribution
Product innovation is set to focus on enhanced effectiveness to drive sales
Consumer Health in Belgium - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Wound Care
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wound Care research and analysis database.
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