PROSPECTS AND OPPORTUNITIES
Healthy performance expected for wound care
During the forecast period, wound care is expected to perform well in Vietnam, with a solid retail current value CAGR, due to the increased demand for wound care products. As more people engage in physical activities such as hiking, cycling, and running, the likelihood of minor injuries rises, creating a need for over-the-counter (OTC) wound care solutions.
Increasing demand for more sophisticated products
Over the forecast period, there is likely to be increasing demand for more sophisticated wound care products in Vietnam. This is due to the further development of health and wellness in the country, as well as higher disposable incomes amongst consumers.
Players likely to focus on the older population
The rapid ageing of Vietnam’s population is likely to impact competitive strategies in wound care, as well as demand for related products. Population ageing is a key driver of demand, as older individuals usually have more delicate skin and take longer to heal, and are therefore more susceptible to infection and chronic wounds.
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Overview:
Understand the latest market trends and future growth opportunities for the Wound Care industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wound Care in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wound Care in Vietnam?
- Which are the leading brands in Wound Care in Vietnam?
- How are products distributed in Wound Care in Vietnam?
- How has the regulatory and operating environment for Wound Care changed in Vietnam?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Wound Care in Vietnam - Category analysis
KEY DATA FINDINGS
Wound care sees rising demand due to more activities outside the home
Chained pharmacies increase the distribution of wound care products
International brands dominate wound care
Healthy performance expected for wound care
Increasing demand for more sophisticated products
Players likely to focus on the older population
Consumer Health in Vietnam - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Wound Care
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wound Care research and analysis database.
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