PROSPECTS AND OPPORTUNITIES
Modest growth over forecast period
Wound care will register modest constant value and volume growth over the forecast period. Wound care is a mature product area with limited new product launches, which will limit overall growth.
Continuing innovation over forecast period
Wound care will see more innovation including in hydrocolloid gel, which turns into gel when it absorbs fluids, such as oozing pus. This provides an effective healing environment for certain conditions.
Increasing offerings targeted at children
Over the forecast period, one segment that will see regular product launches is offerings targeted at children, with cartoon characters being emblazoned on sticking plasters/adhesive bandages. Cartoon characters will be used to make wound care child-friendly—thus reducing anxiety and fear for children by providing a distraction and a positive, comforting experience.
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Overview:
Understand the latest market trends and future growth opportunities for the Wound Care industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wound Care in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wound Care in Portugal?
- Which are the leading brands in Wound Care in Portugal?
- How are products distributed in Wound Care in Portugal?
- How has the regulatory and operating environment for Wound Care changed in Portugal?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Wound Care in Portugal - Category analysis
KEY DATA FINDINGS
First aid kits register highest value growth, as consumers look to be prepared for emergencies
Private label continues to gain
Modern grcoery retailers dominate distribution
Modest growth over forecast period
Continuing innovation over forecast period
Increasing offerings targeted at children
Consumer Health in Portugal - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Wound Care
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wound Care research and analysis database.
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