PROSPECTS AND OPPORTUNITIES
Advanced care needs and the ageing population are set to fuel positive growth
Value sales of wound care products in Taiwan are expected to rise steadily over the forecast period.
Innovation is set to focus on holistic wound care and liquid bandages across the forecast period
Although anti-scar treatments are formally excluded from the wound care category, the wide range of available products reflects a growing consumer emphasis on comprehensive wound management. In particular, younger consumers, mothers with young children, and female office workers are increasingly attentive to wound healing and scar prevention.
Trust, accessibility and education are set to drive brand engagement in wound care
For families with young children and elderly members, bandages, tapes, and gauze are often considered household essentials. These products are used frequently and consumed quickly, prompting regular replenishment.
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Overview:
Understand the latest market trends and future growth opportunities for the Wound Care industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wound Care in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wound Care in Taiwan?
- Which are the leading brands in Wound Care in Taiwan?
- How are products distributed in Wound Care in Taiwan?
- How has the regulatory and operating environment for Wound Care changed in Taiwan?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Wound Care in Taiwan - Category analysis
KEY DATA FINDINGS
Wound care in Taiwan grows in line with self-care trends and the ageing population
3M and Band-Aid strengthen their market position as advanced wound care gains traction in Taiwan
Health and personal care stores drive growth in wound care distribution, surpassing pharmacies in Taiwan
Advanced care needs and the ageing population are set to fuel positive growth
Innovation is set to focus on holistic wound care and liquid bandages across the forecast period
Trust, accessibility and education are set to drive brand engagement in wound care
Consumer Health in Taiwan - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Wound Care
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wound Care research and analysis database.
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