PROSPECTS AND OPPORTUNITIES
Modest growth over forecast period
Wound care will register modest constant value and volume growth over the forecast period. Wound care is a mature product area with limited new product launches, which will limit overall growth.
Demographic shifts dampen value sales
Another reason for modest growth over the forecast period is that, due to demographic changes, there will be fewer households with children. Whilst the older population is also a major consumer for wound care, the older generation is typically more price sensitive, whereas parents are most likely to spend more on their children.
Compeed continues to innovate
There will be some innovation in the high-end of wound care. Expanding on its success with blister plasters, Compeed is expanding its product portfolio.
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Overview:
Understand the latest market trends and future growth opportunities for the Wound Care industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wound Care in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wound Care in Poland?
- Which are the leading brands in Wound Care in Poland?
- How are products distributed in Wound Care in Poland?
- How has the regulatory and operating environment for Wound Care changed in Poland?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Wound Care in Poland - Category analysis
KEY DATA FINDINGS
Weak performance for wound care in 2024
3M continues to lead; however, private label offerings are gaining
Continuing lack of innovation
Modest growth over forecast period
Demographic shifts dampen value sales
Compeed continues to innovate
Consumer Health in Poland - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Wound Care
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wound Care research and analysis database.
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