Wound care will register modest constant value and volume growth over the forecast period. Wound care is a mature product area with limited new product launches, which will limit overall growth.
Another reason for modest growth over the forecast period is that, due to demographic changes, there will be fewer households with children. Whilst the older population is also a major consumer for wound care, the older generation is typically more price sensitive, whereas parents are most likely to spend more on their children.
There will be some innovation in the high-end of wound care. Expanding on its success with blister plasters, Compeed is expanding its product portfolio.
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Understand the latest market trends and future growth opportunities for the Wound Care industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsThis report originates from Passport, our Wound Care research and analysis database.
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