PROSPECTS AND OPPORTUNITIES
More challenging period lies ahead for wound care
Wound care is expected to see volume sales decline marginally over the forecast period. Volumes are set to be constrained by the category’s maturity and its relatively commodified status, which leaves little room for innovation to stimulate extra demand.
Strong focus on innovation to differentiate and drive sales
Further product innovation is anticipated as major players aim to bring more sophisticated wound care products to the market. A key example is Elastoplast’s Second Skin Protection Hydrocolloid Patches from Beiersdorf AG, which became available in early 2025, and features healing capsule technology to promote faster healing.
Bio-degradable bandages are making inroads
Sustainability is not a significant trend in wound care since most packaging is already minimal and largely made from recycled paper. However, bio-degradable bandages made from bamboo are making inroads in wound care.
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Overview:
Understand the latest market trends and future growth opportunities for the Wound Care industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wound Care in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wound Care in Canada?
- Which are the leading brands in Wound Care in Canada?
- How are products distributed in Wound Care in Canada?
- How has the regulatory and operating environment for Wound Care changed in Canada?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Wound Care in Canada - Category analysis
KEY DATA FINDINGS
Population growth spurs sales of wound care
Major players embrace innovation to stay at the forefront of the wound care category
Pharmacies lead the distribution of wound care
More challenging period lies ahead for wound care
Strong focus on innovation to differentiate and drive sales
Bio-degradable bandages are making inroads
Consumer Health in Canada - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Wound Care
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wound Care research and analysis database.
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